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EMARKETER

GenAI is changing how marketers work—but not how leaders think

Article by Jeremy Goldman  |  May 2, 2025
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GenAI is changing how marketers work—but not how leaders think
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Topics
Content Marketing
Artificial Intelligence (AI)
Search Marketing
United States
Worldwide

The trend: GenAI has transformed the ad industry, but priorities when using the tech differs across disciplines.

GenAI and creativity: Creative work is one discipline that has undergone substantial changes in a short time.

  • As of January 2025, nearly half of marketers globally said they use AI daily to generate images (49%) and videos (49%), per Canva and Morning Consult.

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