Tech players ramp up capex, betting massive data centers will turbocharge ads and automation despite investor jitters.
Half its founding team is gone, raising doubts about Grok’s pace as rivals lock in enterprise AI deals.
Early ChatGPT ads favor learning over ROI; high CPMs and limited measurement skew participation toward brands buying influence and insight.
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a problem is Meta's AI spending spree? What's the vision for its AI agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
Now is the time for board-level discussions about AI-enabled applications that could specifically influence bank operations and how to take advantage.
Fan remixes are turning into an attention engine, and brands that design for reinterpretation stand to win.
Regulators say limiting rival chatbots on WhatsApp could breach competition rules and reshape AI distribution power.
Tech giants and brands leaned hard into AI-led creative, but consumer responses were mixed.
From ai.com to Claude and coders, AI ads led engagement, overtaking beer, autos, and other legacy categories.
It’s a Reddit-like hub for AI agents to debate and upvote, but early data leaks and fake accounts expose big security gaps.
Shoppers are open to AI help but will abandon carts after bad suggestions, showing personalization outweighs novelty.
YouTube now outpaces Reddit in AI citations as models prioritize transcripts, metadata, and explanatory formats over engagement signals.
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Adobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.
Gemini turns search into dialogue, feeding richer intent into auctions and tightening Google’s end-to-end ad loop.
44% of consumers are interested in using AI to compare multiple vehicles to one another, the top AI use case for car buying, according to a June 2025 report from CarGurus and NielsenIQ.
IoT devices like connected cars, wearables, and smart home speakers generate behavioral data and create moments where marketing messages can reach engaged audiences.
Marketing technology (martech) has entered a new era defined by AI agents, composable architectures, and the rise of buyer-side AI assistants that are fundamentally changing how customers discover brands and B2B vendors.
45% of US employees used AI at work at least a few times a year in Q3 2025, more than double the 21% who said the same in Q2 2023, according to a December report from Gallup.