SoftBank and Alphabet acquire AI infrastructure in anticipation of a compute crunch that could limit access for businesses.
Voice assistants evolve into AI-first interfaces—blending conversation, context, and control across ecosystems.
Half of US adults say AI videos will push them away—raising risks for brands appearing near low-quality content.
Marketers across categories are calling for simpler, more intuitive advertising systems after years of growing fragmentation and technical overload. In interviews with EMARKETER, leaders from Criteo, LiveRamp, Reddit, Vistar Media, StackAdapt, and DoorDash all described a shift toward platforms that reduce effort, unify workflows, and provide clearer decision making. Buyers want fewer interfaces, standardized KPIs, easier activation, and more transparent insight into where ads run. The message is consistent: performance pressure amplifies the value of operational clarity. As the industry moves into 2026, platforms that eliminate friction—rather than add features—will gain share, while marketers who choose simplicity will gain speed and efficiency.
It may be a new year, but we’re still catching up on what happened during the last week of 2025. Here’s everything you may have missed.
Despite added personalization, Pfizer, Verily, and others will struggle to draw health-information seekers away from ChatGPT and Gemini.
On today’s special podcast episode, we discuss the major headlines we expect to see and some significant milestones in the coming year—and bundle it all into a giant quiz. What happens to YouTube in 2026? What will shoppers start letting AI agents do for them? And much, much more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.
It makes AI central to Search, Android, and Chrome, but integration might invite antitrust scrutiny.
As patients arrive at their appointments with AI-sourced self-diagnoses, healthcare marketers must reassert providers’ authority.
In today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “bank grade” in 2026. Join the discussion with host and Head of Business Development Rob Rubin, and Senior Analysts Grace Broadbent and Myra Thomas.
Healthcare leaders are betting on digital and virtual technologies powered by AI to improve patient engagement, satisfaction, and health outcomes.
In a year marked by platform volatility, AI acceleration, tariff shocks, and shifting consumer behavior, marketers searched for clarity across EMARKETER’s most-read topics. The top 10 themes reflect where advertiser attention truly moved in 2025. These trends captured the forces reshaping performance, discovery, and measurement: AI-driven optimization, creator-centric social ecosystems, commerce-led advertising, and CTV’s rise as the new premium video default. Together, they tell the story of a market recalibrating around efficiency, accountability, and cultural relevance as marketers prepared their 2026 strategies.
Major shifts from aging cohorts to rising media time and uneven AI adoption set the stage for another unpredictable year. Here are five charts to help your business understand these changes and kick-start the new year.
Revenue gains and cost savings come into relief as haves and have-nots diverge.
Winning in AI-driven discovery means optimizing for clarity, structure, and machine readability—not just SEO.
Agentic chatbots now drive discovery and checkout—but not without retailer pushback.
Nvidia’s pivot to platform play and sovereign cloud deals made it the control layer for the AI economy in 2025.
A recent study details fraud types, prevalence, and banks’ defenses.