Nearly half don’t expect AI to change their roles yet still pursue AI training as fear of disruption outpaces real changes.
ChatGPT’s and Gemini’s market shares mean GEO is no longer one size fits all, forcing platform-specific content and measurement tactics.
Banks can't hide behind the narrative that AI is new and untested—if they haven't already made significant deployments, they are behind.
A 4% fee puts pressure on merchants and could shift momentum to rivals like Google and Microsoft.
The traditional marketing funnel model faces unprecedented disruption with generative AI-powered chatbots like ChatGPT and Perplexity now bypassing traditional discovery channels, while younger consumers increasingly treat TikTok and Instagram as search engines.
Heavy consumer AI health use raises pressure on OpenAI and peers to tighten safeguards fast.
Trump-era trade rules turn chips into toll roads, raising costs and forcing Big Tech to design AI around political risk.
Amazon leads research as social drives discovery, collapsing content, community, and commerce into one path.
Google’s Universal Commerce Protocol promises a common standard for agentic commerce. But AI-driven checkout will remain small for the foreseeable future, keeping the focus on how AI influences discovery rather than where transactions are completed.
Social, genAI, and microdramas surge, showing where consumer spend—and ads—are headed.
This FAQ explores the agency ecosystem, the forces reshaping it, and what marketers should consider when evaluating agency partners.
Young people overwhelmingly confide in chatbots even as questions around safety and mental health risks mount.
Amazon bets on AI health guidance paired with doctor access—something ChatGPT and Claude don’t offer.
Apple bundles pro apps, Adobe’s AI turns docs into decks and podcasts for marketing workflows. Read online
AI tools are now shaping real shopping decisions, not just aiding product discovery or big-ticket buys.
YouTube CEO vows to fight AI slop while rolling out deepfake tools, hoping creators can use genAI without damaging trust.
OpenAI’s ad model positions chatbot ads as influence plays—not click engines—forcing marketers to rethink metrics.
AI firms worked Davos to stay top of mind with their biggest customers, pitching enterprise readiness before deals are decided.