Key stat: Almost nine in 10 (87%) US executives are comfortable with agentic AI taking over some number of decisions and tasks for customers, according to February data from NLX and QuestionPro.

Beyond the chart:

• 57% of US executives plan to implement customer-facing agentic AI this year, per NLX and QuestionPro.
• Only 24% of consumers are comfortable sharing data with an AI shopping tool, according to EMARKETER and CivicScience data.

Use this chart: Marketers can use this chart to help shape their AI roadmap and work to prepare consumers for interacting with agents. Retailers can shape holistic strategies to determine the parts of their business best served by agentic AI and work with partners to build trust in increased automation.

Related EMARKETER reports:

• A Marketer’s Guide to AI Agents 2025 (EMARKETER subscription required)
• AI Agents and the Consumer Journey (EMARKETER subscription required)

Methodology: Data is from a March 2025 NLX survey conducted by QuestionPro. 100 executives at US companies with at least 5,000 employees were surveyed during February 2025. All respondents were director-level or higher. NLX is a conversational AI platform.