Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Dec 12, 2025

Out-of-home sports ads are turning viewers into talkers

Article |
 Dec 12, 2025

Fintech lenders can hide problems with consumer credit quality

Article |
 Dec 12, 2025

Fiserv is sued again for alleged security lapses

Article |
 Dec 12, 2025

The Home Depot builds a stronger foundation for creator partnerships

Article |
 Dec 12, 2025

AI, video, and broad skill sets define sea change in marketing job market

Article |
 Dec 12, 2025

SEO spending will drop as brands prioritize real-time social performance

Article |
 Dec 12, 2025

Epic antitrust suit could crack open the health data market

Article |
 Dec 12, 2025

YouTube Shorts expands ad tools to capture holiday spend

Article |
 Dec 12, 2025

Lululemon seeks leadership change as challenges mount

Article |
 Dec 12, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

AI Agents and the Consumer Journey

How AI Could Change How We Find and Buy Things

Report by Yoram Wurmser  |  Apr 3, 2025
Download
Report
Share
Table of Contents
Executive Summary
AI Agents and the Consumer Journey
How will agents change the consumer journey by the end of the decade?
Technology and consumer interest will determine which scenario happens
What are the implications for advertisers and publishers?
EMARKETER Interviews
Sources
Media Gallery
About This Report
AI agents are here, but they’ve had little effect on the consumer journey so far. That should change by the end of 2028.
Topics
Artificial Intelligence (AI)
Personalization
Business Strategies & Trends
United States
Table of Contents
Executive Summary
AI Agents and the Consumer Journey
How will agents change the consumer journey by the end of the decade?
Technology and consumer interest will determine which scenario happens
What are the implications for advertisers and publishers?
EMARKETER Interviews
Sources
Media Gallery

AI agents are already helping businesses manage their workflows, but more advanced consumer-facing versions are coming. This report will look at how these agents will change how people discover, consider, and buy products and services.

Key Question: How will AI agents change the consumer journey?

We Forecast Three Scenarios for How Agents Will Affect Ad Opportunities During the Consumer Journey (length of chevron represents the relative ad opportunity for each stage of the consumer journey)
E-Mail ChartDownload

authors

Yoram Wurmser

Contributors

Jacob Bourne
Analyst
Rahul Chadha
Director, Report Editing
Nikolai Dineros
Blake Droesch
Vladimir Hanzlik
Executive Editor and SVP, Content
Chris Keating
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Carina Perkins
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2025 
EMARKETER Inc. All Rights Reserved.