Personalization

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What Types of Personalized Content Appeal to Consumers?

What Types of Personalized Content Appeal to Consumers?

May 14, 2019

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave

Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave

May 11, 2019

While the ability to identify customers across marketing channels has improved, most marketers still struggle to deliver data-driven experiences across all touchpoints.