This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
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Dynamic Creative and Digital Storytelling
Mastery of Data Management Allows Campaigns to Get More Sophisticated
Data Fuels Personalization Strategies and Better User Experiences
Customer Experience 2018
Personalization Still Elusive as Marketers Seek Answer to Single View of Customer
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
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Targeting Criteria Used by Companies Worldwide for Delivering Digital Personalized Experiences, Feb 2019 (% of respondents)
How Do Marketing Executives Worldwide View the Role of Digital Experience Personalization for Their Business? (% of respondents, Feb 2019)
How Do Companies Worldwide Rate Their Organizational Maturity for Personalization Capabilities? (% of respondents, Feb 2019)
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What Types of Personalized Content Appeal to Consumers?
May 14, 2019
Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.
Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
May 11, 2019
While the ability to identify customers across marketing channels has improved, most marketers still struggle to deliver data-driven experiences across all touchpoints.