Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
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Dynamic Creative and Digital Storytelling
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Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
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There are 183 charts about 'Personalization'
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What Do US Leisure Travelers Say Would Improve the Relevance of Messages from Travel and Hospitality Brands? (% of respondents, July 2019)
What Do Small* US CPG Companies View as the Top Trends Impacting Growth Over the Next 3 Years? (% of respondents, May 2019)
Most Frustrating Way Brand Emails for Work vs. Personal Use Lack Personalization According to US Business Professionals, Aug 2019 (% of respondents)
Mobile Device Users Worldwide* Who Are Willing Share Personal vs. Location Data for Select Potential Benefits, Aug 2019 (% of respondents)
More On: PersonalizationSee All
Personalized Customer Experiences Start Onsite, but Should Extend to Other Channels | Sponsored Content
Oct 18, 2019
Among the 250 retailers Sailthru evaluated in its Retail Personalization Index, 51% have messaging preference centers, but most offer just two options: all or nothing. Just 35% go more granular, allowing consumers to select their preferred messaging frequency and type.
Personalization Is Not a Motivating Factor For People to Share Their Information
Oct 01, 2019
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.
An App Is Not Enough: Mobile Personalization Is Paramount | Sponsored Content
Sep 27, 2019
While 54% of brands in Sailthru’s annual Retail Personalization Index have an app, most lack strong mobile personalization. The average brand earned just 5.5 of the available 20 points in the mobile category, while the top 10 ranked retailers scored much higher with an average of 17 points.
Looking Past Product Recommendations: Consumers’ Evolving Attitudes Toward Personalization | Sponsored Content
Sep 20, 2019
Just 16% of the 250 retailers in Sailthru’s annual Retail Personalization Index said they use customers’ digital data to personalize their in-store experience, mostly through mobile devices. And that number is 100% among the top 10 retailers.
Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start
Sep 03, 2019
Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.
Four Functions Your Web Content Management System Oughta’ Do | Sponsored Content
Aug 09, 2019
Eighty-eight-percent of online shoppers said it’s important for brands and retailers to offer personalized experiences, according to a March 2019 survey from Episerver. In addition to personalization, learn what other three functions are recommended in a web content management system to truly engage your customers.