Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
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Found in Translation
How AI Is Helping Marketers Extend Global and Local Reach
Creating and Distributing Content for the Customer Journey
How B2Bs Can Influence Audience Behavior Through Strategic Content
Dynamic Creative and Digital Storytelling
Mastery of Data Management Allows Campaigns to Get More Sophisticated
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Founder and Managing Partner
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Executive Vice President of CRM, Email and Creative Services
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What Types of Personal Info Are US Smartphone Owners Willing to Share in Exchange for Special Offers? (% of respondents, May 2019)
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How Do US Digital Shoppers Define Positive Experiences with Digital Brands/Retailers? (% of respondents, Jan 2019)
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More On: PersonalizationSee All
Four Functions Your Web Content Management System Oughta’ Do | Sponsored Content
Aug 09, 2019
Eighty-eight-percent of online shoppers said it’s important for brands and retailers to offer personalized experiences, according to a March 2019 survey from Episerver. In addition to personalization, learn what other three functions are recommended in a web content management system to truly engage your customers.
How Many Retail Communications Are Too Many?
Jul 29, 2019
Retail messaging can often feel like a game of Goldilocks. Too many messages can frustrate and push consumers away, while fewer communications can put the brand at risk of no longer being relevant.
More Research Shows that Consumers May Not Always Want Personalized Marketing Experiences
Jul 23, 2019
Many marketers may want to believe that customers prefer personalized marketing experiences, but while research backs up that claim, recent consumer skepticism over the use of personal data means that there’s growing sentiment that more personalization does not beget a better experience.
Strategies for Thriving in the “Age of Amazon” | Sponsored Content
Jun 21, 2019
The food retailing industry seems to be constantly bracing for the next move by Amazon. Inmar’s senior vice president Jim Hertel offers three key strategies that food and grocery retailers should commit to in order to thrive rather than just survive.
How’s that Personalization Going?
Jun 13, 2019
Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still miss the mark.
Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite
Jun 10, 2019
Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.
Where Are D2C Brands Investing Their Marketing Dollars?
Jun 07, 2019
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.
What Types of Personalized Content Appeal to Consumers?
May 14, 2019
Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.
Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
May 11, 2019
While the ability to identify customers across marketing channels has improved, most marketers still struggle to deliver data-driven experiences across all touchpoints.