AI agents are taking marketing beyond automation with intelligent decision-making capabilities. Brands are using these technologies to handle otherwise painstaking tasks, deliver personalized experiences at scale, and prepare for an AI-mediated marketplace that will transform consumer behavior.

Key Question: How can marketers approach AI agent implementation to enhance operational efficiency and prepare for an AI-mediated marketplace?

Key Stat: Almost three-fourths (74%) of US C-level executives expect AI agents to play a role in their businesses in 2025, exceeding the global average of 67%.