Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.View this Report
Jim Butler, co-chair of the IAB Tech Lab OpenRTB Working Group, spoke about how a new spec will bring more clarity to programmatic bidding.
IAB Tech Lab OpenRTB Working Group
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What Are the Barriers to Greater Investment in Blockchain Technology According to Senior Executives Worldwide? April 2018 (% of respondents)
What Opinions Do Senior Executives Worldwide Hold About Blockchain Technology? April 2018 (% of respondents)
Which Blockchain Models Are Senior Executives Worldwide Focusing Their Activities on? April 2018 (% of respondents)
What Blockchain Use Cases Are Companies Working on According to Senior Executives Worldwide? April 2018 (% of respondents)
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Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing
Sep 20, 2018
Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.
Why Many B2B Marketers Struggle With CRM Integrations
Sep 18, 2018
In a survey of 250 US B2B sales and marketing professionals, about four in 10 respondents said they are novices or beginners when it comes to integrating data into their CRM systems.
Advertisers Get Annoyed By Ads Too
Sep 14, 2018
Ad professionals block ads at similar rates to the rest of the population.
How Cheap Are Fraudulent Ad Impressions?
Sep 12, 2018
Research from Confiant shows that raising price floors isn’t a panacea for ad buyers hoping to avoid fraud.
Why Marketers Use AI For Audience Targeting
Sep 11, 2018
So far, targeting and audience segmenting are among the most common uses for the emerging technology.
What Types of Data Will GDPR Impact Most?
Sep 07, 2018
A few particular categories are most susceptible to new regulations, like behavioral targeting.
What's Next for Net Neutrality?
Sep 06, 2018
Several states, including California, are adopting their own protections for internet users.
Some Marketers Are Cutting Back on Third-Party Data
Sep 05, 2018
Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.
Consumers Get Most Excited About Familiar Technologies
Sep 04, 2018
For many consumers, tried-and-true devices are more exciting than the latest gadgets.
The GDPR Hasn't Affected People's Experience with Brands
Aug 31, 2018
Consumers are monitoring their data since GDPR went live, but few perceive any change in how brands interact with them.
What Is Blockchain's Biggest Barrier?
Aug 31, 2018
Although it receives constant buzz, there are a few reasons why blockchain isn't widely adopted yet.
Will Cryptocurrencies Change Digital Publishing?
Aug 31, 2018
Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.
What Publishers Have to Do to Beat the Ad Blockers
Aug 30, 2018
Rune Werliin, vice president of marketing and professional services at AudienceProject, talks about what publishers can do to persuade ad blocker users to switch off their software.
Who's Responsible for Brand Safety?
Aug 29, 2018
Advertisers agree that ensuring brand safety is a perennial problem, but there isn’t a consensus on who is most responsible for it.
The GDPR Is a Cookie Monster
Aug 27, 2018
Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.