Marketing and IT executives in Canada confirm that spending on marketing technology has increased dramatically, raising opportunities and concerns.View this Report
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Chief Data Scientist
There are 998 charts about 'Marketing Technology'
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How Would US Marketing and Sales Professionals Describe Their Marketing Technology Stack? (% of respondents, Jan 2019)
Technology that US Marketing and Sales Professionals Feel Their Company Needs to Invest in Most, Jan 2019 (% of respondents)
When Do US Marketing and Sales Professionals Plan to Implement Technology into Their Marketing Strategies? (% of respondents, Jan 2019)
Which Digital Marketing Elements Do Marketers Worldwide Think Are Suitable for Automation? (% of respondents, Feb 2019)
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In-House Analytics Platforms Help Data-Obsessed Agencies
Apr 18, 2019
One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.
Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking
Apr 11, 2019
The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.
Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives
Apr 07, 2019
Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).
What Are the Main Objectives vs. Critical Challenges in Creating a Successful Marketing Technology Utilization Strategy for Companies Worldwide? (% of respondents, March 2019)
Apr 01, 2019
What Are the Most Effective vs. Most Difficult Types of Marketing Technologies to Utilize for Companies Worldwide? (% of respondents, March 2019)
Apr 01, 2019
How Is the Total Budget Changing for Marketing Technology Utilization at Companies Worldwide? (% of respondents, March 2019)
Apr 01, 2019
How Often Are New Types of Marketing Technologies Added to the Stack for Companies Worldwide? (% of respondents, March 2019)
Apr 01, 2019
Which Department Owns the Marketing Tech Budget in US Healthcare Marketers' Companies? (% of respondents, Jan 2019)
Mar 26, 2019
Biggest Challenges to Marketing Technology Deployment According to Companies Worldwide, Q4 2018 (% of respondents)
Mar 21, 2019
Data Managers Feel Overwhelmed by Abundance of Tools
Mar 20, 2019
Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.
Making Marketing Attribution Work Means Choosing the Right Metrics
Mar 18, 2019
Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.
Consent Management Platform Adoption by UK and US Sites, July 2018-March 2019 (% of total sites)
Mar 13, 2019
Which Marketing Technologies Do US* B2B Marketers Plan to Implement in 2019? (% of respondents, Dec 2018)
Mar 12, 2019
What Are the Job Responsibilities of Marketing Technology Management According to Marketing Technology Professionals Worldwide? (% of respondents, 2018 & 2019)
Mar 09, 2019
Facial Recognition Brings Opportunity ... and Privacy Concerns
Mar 06, 2019
Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.