Marketing Technology
Reports
Getting Smart About Artificial Intelligence
This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.
View this ReportInterviews
How Advertisers Are Navigating Changing Auction Dynamics
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Catherine Williams
Chief Data Scientist
Xandr
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What Is the Leading Motivator Behind How US Senior-Level Decision-Makers Approach Technology Purchasing Decisions? (% of respondents, Q1 2018)
Important Criteria When Considering Investing in Marketing Technology According to Retail Executives in North America, Nov 2018 (% of respondents)
What Would Retail Executives in North America Do Differently to Maximize the Effectiveness of Marketing Technology? (% of respondents, Nov 2018)
How Confident Are Senior Level Marketers Worldwide in Their Company's Use of Technology to Understand the Customer Lifecycle? (% of respondents, March 2018)
Which Technologies Are Digital Agencies Worldwide Using? (% of respondents, Dec 2018)
More On: Marketing Technology
See AllHow Data Science Is Changing Marketing Attribution
Feb 14, 2019
Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.
How Organizational Structures Obstruct Digital Transformation
Feb 13, 2019
Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.
How Are Marketers Adapting to Data Privacy Laws?
Feb 08, 2019
One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.
B2Bs Leverage Programmatic to Target Specific Accounts
Feb 05, 2019
There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.
Explain Yourself, AI
Feb 01, 2019
As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it “integrates risk mitigation and ethical concerns into algorithms and data sets from the start.”
How Are Marketers Successfully Shaking Last-Click Attribution?
Jan 31, 2019
The inaccuracies of last-click attribution are well-documented, yet many marketers still rely on it.
Analytics Tools Used by US IT Professionals, by Type and Company Size, 2018 (% of respondents)
Jan 29, 2019
Why Isn’t Blockchain Preventing Ad Fraud?
Jan 28, 2019
For blockchain to have an impact on ad fraud, all parties to a programmatic transaction must agree to use it—and use the same system. Thus, adoption has been limited.
Publishers Can Engage Advertisers with Data Consulting
Jan 23, 2019
To satisfy their most loyal advertisers, some media companies are creating new data-driven ad products and services.
