Marketing and IT executives in Canada confirm that spending on marketing technology has increased dramatically, raising opportunities and concerns.View this Report
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Chief Data Scientist
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Where Are B2C Marketers in Australia, the UK and the US Planning to Increase Investment in 2019? (% of respondents)
Which Areas Do Client-Side Marketers Worldwide Expect to Top Their Company's Priority List in 2019? (% of respondents)
What Technologies Have B2B and B2C Client-Side Marketers Worldwide Begun to Incorporate into Their Business? (% of respondents, Dec 2018)
More On: Marketing TechnologySee All
Data Managers Feel Overwhelmed by Abundance of Tools
Mar 20, 2019
Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.
Making Marketing Attribution Work Means Choosing the Right Metrics
Mar 18, 2019
Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.
Facial Recognition Brings Opportunity ... and Privacy Concerns
Mar 06, 2019
Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.
Data Science Is in Demand at Ad Agencies
Mar 05, 2019
Data science and analytics will be the technical skills most needed at ad agencies in the next two years, according to a poll by Marketing Land.
Do People Actually Want Personalized Ads?
Mar 04, 2019
The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.
Fewer than 10% of US Marketers Think Their Company's Attribution Knowledge Is Excellent
Mar 01, 2019
Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices.
How Aldo Approaches Martech Investments
Feb 27, 2019
We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.
Why Is Mobile App Ad Viewability So Hard To Measure?
Feb 25, 2019
Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.
Agency Pros Say Fraud Is Biggest Threat to Their Budgets
Feb 22, 2019
In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.
How Data Science Is Changing Marketing Attribution
Feb 14, 2019
Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.
How Organizational Structures Obstruct Digital Transformation
Feb 13, 2019
Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.
At What Stage Are US Companies in the Blockchain Buyer's Journey? (% of respondents, Q1 2018)
Feb 11, 2019
How Are Marketers Adapting to Data Privacy Laws?
Feb 08, 2019
One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.
How Far Along Are Companies Worldwide in Adopting New Technologies? (% of respondents, 2018)
Feb 07, 2019