Marketing Technology
Reports
B2B Ecommerce 2018
Business-to-business (B2B) buying and selling are transforming as digital commerce continues to grow. This report covers best practices for strategy across ecommerce channels, how digital works together with traditional sales and the importance of tech integration.
View this Report
Interviews
The GDPR Is Leading Some Publishers to Shut Off Open Exchanges
Jessica Barrett, global head of programmatic at the Financial Times, spoke about how FT adapted to new data regulations.
Jessica Barrett
Global Head of Programmatic
Financial Times
Charts
There are 788 charts about 'Marketing Technology'
Most Recent Charts
Areas in Which Marketing Technology Is Delivering Best Results According to UK and US Marketing Executives, April 2018 (% of respondents)
Percent of Their Marketing Team that Is Marketing Technology Conversant According to UK and US Marketing Executives, April 2018 (% of respondents)
Satisfaction with ROI on Marketing Technology Investments According to UK and US Marketing Executives, April 2018 (% of respondents)
Skills/Experiences Required for a CMO to Be Successful According to UK and US Marketing Executives, April 2018 (% of respondents)
Change in Marketing Technology Investment According to UK and US Marketing Executives, April 2018 (% of respondents)
More On: Marketing Technology
See AllFive Charts Explaining the Ad Tech Tax
Jun 18, 2018
The complicated nature of the ad supply chain makes it difficult for advertisers to determine how much money they send to vendors. While this makes it tough for researchers to quantify the “tech tax,” several companies have recently examined how much media spend winds up in the hands of ad tech firms.
How Investment in AI Is Changing
Jun 18, 2018
According to a Forrester Consulting survey of decision-makers responsible for tech procurement, nearly half said they plan to make a major investment in AI within the next year.
Tracking Bad Actors Is the Biggest Ad Quality Challenge
Jun 14, 2018
One of the biggest issues advertisers have with the ad supply chain is that it's too complex. Its convoluted nature allows unscrupulous middlemen to hide their shady tricks, and makes it harder to police ad fraud.
For $150, Most Users Will Sell Personal Information to Brands
Jun 13, 2018
A survey from Syzygy indicates that while users may be getting more fed up with careless approaches to data security, many aren’t above taking some cash to ease their worries.
The GDPR Isn't Hurting US Ad Prices
Jun 11, 2018
An analysis of CPM data for 126 publishers found that while ad prices dropped in the EU following the GDPR enforcement date of May 25, prices actually moved higher in the US.
Most Users Are Very Uncomfortable with Brands Selling Their Data
Jun 11, 2018
Sailthru’s recent survey of US internet users adds more evidence to a growing body of research that shows people are not pleased with the current state of data-trading that empowers digital advertising.
How Publishers Can Move Completely to Server-Side Bidding
Jun 08, 2018
Purch CRO Mike Kisseberth spoke about how publishers can make money by selling ad tech to other media companies.
Advertisers Cut Their DSPs 40% Over Two Years
Jun 05, 2018
Since 2016, ad buyers have reduced the number of demand-side platforms (DSPs) they use per month from seven to four, according to Pathmatics.
Marketing Tech Budgets Continue to Expand
Jun 05, 2018
A recent survey of marketing executives in the UK and US found that just 8% of respondents plan to decrease the amount of money they invest in marketing technology next year.
Ad Buyers Still Uncertain How GDPR Affects Their Budgets
Jun 01, 2018
It isn’t very clear to many programmatic advertisers how the GDPR will affect their media plans.
Users Are Souring on Ad Tracking
May 31, 2018
In a survey of 1,051 US internet users by Janrain, 53% of respondents said they aren’t in favor of websites using what they learn about them online to target ads.
Advertisers Prefer to Leave Tech Building to Their Vendors
May 30, 2018
While advertisers would like more control over their data management and ad buying contracts, they seem pretty content with leaving ad ops and building technology to their vendors, according to a new study.
How to Transform into a Modern Marketing Department
May 29, 2018
Although technology is a means to an end in digital transformation, front and center are organizational and functional issues that marketing teams must tackle so transformative vision can thrive.
Vanity Metrics Spread Doubt About Digital Marketing’s Effectiveness
May 29, 2018
The data points marketers present in their pitches often don’t really matter to CFOs' ultimate goals, according to a Viant study.