Marketing and IT executives in Canada confirm that spending on marketing technology has increased dramatically, raising opportunities and concerns.View this Report
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Chief Data Scientist
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Which Metrics Do US Companies Prefer for Measuring the Performance of Voice-Enabled Experiences? (% of respondents, March 2019)
On Which Platforms Are US Companies Developing Voice-Enabled Technologies? (% of respondents, March 2019)
What Barriers Are US Companies Encountering When Developing Voice-Enabled Apps? (% of respondents, March 2019)
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How GDPR Affected Marketers in Its First Year
May 23, 2019
It’s been one year since GDPR became enforceable and marketers are still anxious about data regulation. Since the law went into effect, ad trade groups have become more accepting of outside regulation but they still want to shape the laws that affect their industry.
Five Charts: The State of Ad Fraud
May 20, 2019
Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA).
Advanced TV Is the New Frontier for DSPs
May 14, 2019
While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.
Most Marketers Still Don’t Let Consumers Control Email Frequency or Content
Apr 22, 2019
According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Apr 21, 2019
Advertisers crave first-party data, but they often struggle to make the most of it. In a survey of US digital marketers by Advertiser Perceptions and programmatic agency MightyHive, respondents said they were, on average, tapping into just 47% of their company’s first-party data potential.
In-House Analytics Platforms Help Data-Obsessed Agencies
Apr 18, 2019
One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.
Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking
Apr 11, 2019
The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.