Marketing Technology

Reports

More On: Marketing Technology

See All

Data Managers Feel Overwhelmed by Abundance of Tools

Mar 20, 2019

Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.

Making Marketing Attribution Work Means Choosing the Right Metrics

Mar 18, 2019

Identifying the best channel metrics that align with companywide key performance indicators is a challenge at a time when marketers are overloaded with data and their companies are questioning those results.

Facial Recognition Brings Opportunity ... and Privacy Concerns

Mar 06, 2019

Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.

Data Science Is in Demand at Ad Agencies

Mar 05, 2019

Data science and analytics will be the technical skills most needed at ad agencies in the next two years, according to a poll by Marketing Land.

Do People Actually Want Personalized Ads?

Mar 04, 2019

The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

Fewer than 10% of US Marketers Think Their Company's Attribution Knowledge Is Excellent

Mar 01, 2019

Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices.

How Aldo Approaches Martech Investments

Feb 27, 2019

We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.

Why Is Mobile App Ad Viewability So Hard To Measure?

Feb 25, 2019

Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.

Agency Pros Say Fraud Is Biggest Threat to Their Budgets

Feb 22, 2019

In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.

How Data Science Is Changing Marketing Attribution 

Feb 14, 2019

Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.

How Organizational Structures Obstruct Digital Transformation

Feb 13, 2019

Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.

How Are Marketers Adapting to Data Privacy Laws?

Feb 08, 2019

One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.