Marketing Technology


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What Is the Future of Third-Party Data?

Oct 22, 2018

With web browsers cracking down on ad trackers, data privacy laws going into effect and data breaches remaining ever present, it is presumably not a great time for marketers to be dependent on data that they acquire from other companies.

How US Companies Are Becoming GDPR Compliant

Oct 19, 2018

US companies can still be affected by the GDPR if they have EU customers or audiences. News publishers like the Los Angeles Times and Newsday have blocked traffic from the EU rather than risk being fined.

Why Marketers Struggle with Data-Driven Personalization

Oct 18, 2018

In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.

First-Price Auctions Are Driving Up Ad Prices

Oct 17, 2018

Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.

How The GDPR Helps Consent Management Platforms

Oct 15, 2018

About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.

Five Charts: How Marketers Use AI

Oct 11, 2018

Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.

Why Marketers See Gaps in Their Attribution

Oct 10, 2018

Marketers continue to struggle with how to best credit a purchase, and the challenges in fixing this issue are not primarily technological.

CMOs Are Becoming More Tech Focused

Oct 09, 2018

According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

Making Sense of Large Data Sets Is AI's Strength

Oct 08, 2018

With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.

How Lowe’s Approaches Audience Verification

Oct 05, 2018

Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.

Advertisers Have Mixed Confidence in Blockchain

Oct 03, 2018

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

Cloud Computing Is Primed to Overhaul Business Analytics

Oct 01, 2018

Emerging technologies may ease struggles that businesses have with analytics.

Martech Is Growing, but It’s Inhibited by Confusion

Oct 01, 2018

Tech vendors aren’t doing themselves any favors by making their products difficult to understand.

How 5G Can Shake Up OOH Advertising

Sep 28, 2018

Andy Sriubas, chief commercial officer at Outfront Media, discussed how 5G technology will make digital out-of-home advertising more dynamic.

What Marketers Need To Know About Ads.cert

Sep 27, 2018

The IAB Tech Lab will likely release its spec for ads.cert later this year. This tool—a complement to the previous IAB Tech Lab initiative ads.txt—will give marketers a deeper check against unauthorized ad selling. Confused already? Here’s a primer of what you need to know.