Marketing Technology
Reports
Seven Marketing Tech Trends for 2019
Half of marketers surveyed by The Relevancy Group worked with a customer data platform vendor in mid-2018. One trend for 2019: The adoption of customer data platforms will continue, along with the focus on customer data.
View this ReportInterviews
How Advertisers Are Navigating Changing Auction Dynamics
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Catherine Williams
Chief Data Scientist
Xandr
Charts
There are 942 charts about 'Marketing Technology'
Most Recent Charts
How Are Companies Worldwide Currently Using Marketing Automation? (% of respondents, Sep 2018)
How Will Companies Worldwide Be Using Marketing Automation? (% of respondents, Sep 2018)
How Are Companies Worldwide Approaching Marketing Automation Campaign Delivery? (% of respondents, Sep 2018)
How Has Investing in Marketing Automation Improved Sales and Marketing Collaboration for Companies Worldwide? (% of respondents, Sep 2018)
What Are the Main Reasons for Implementing Marketing Automation for Companies Worldwide? (% of respondents, Sep 2018)
More On: Marketing Technology
See AllEnthusiasm Runs High for AI, but Many Are Still on Learning Curve
Jan 11, 2019
Artificial intelligence is no longer just a buzzword, and hefty investments signal that stakeholders are planning to ramp up efforts in 2019.
Marketers Are Ramping Up Data Management Investments
Jan 08, 2019
With spend on marketing technology increasing, many marketers are investing more dollars into data management products.
Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?
Jan 07, 2019
Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.
Five Charts Showing Marketers' Views on Working With Vendors
Dec 27, 2018
Marketers rely heavily on third parties for analytics and technology building. Many are looking to trim their overall vendor counts when it comes to demand-side platforms and supply-side platforms, but are looking for new partners for customer data platforms, while others are building their own tech in-house.
Five Charts Explaining the State of Third-Party Data
Dec 26, 2018
Privacy laws and data scandals have thrust third-party data in the spotlight. In the meantime, most marketers continue to rely on data they obtain from other firms.
Ad Fraudsters Are Becoming More Sophisticated
Dec 18, 2018
The multilayered approach that scammers use to siphon money highlights the cat-and-mouse problem of policing ad fraud.
What Are Companies Worldwide Top Priorities for Technology Investments in 2019? (% of respondents)
Dec 18, 2018
