Header bidding, a specific programmatic advertising setup that grants ad buyers greater access to publisher inventory, is reaching maturity on the web. What does that mean? And will header come to video and in-app environments? Read on.View this Report
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
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Which of the Technologies Companies Worldwide Currently Invest in Will Have the Biggest ROI? (% of respondents, Sep 2018)
How Will Investment in Marketing Technology Change Over the Next Year for Companies Worldwide? (% of respondents, Sep 2018)
What AI Technologies Are CMOs Worldwide Leveraging to Accelerate Growth and Create Value for Their Company? (% of respondents, Sep 2018)
Marketing Budget Allocation According to Companies in North America and the UK, by Category, 2017 & 2018 (% of total)
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Why Are Some Publishers Selling Their Data?
Dec 11, 2018
Some media companies are finding that they can create new revenue lines by selling their data.
Publishers Worry Programmatic Is Hurting Ad Prices
Dec 10, 2018
According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.
Who Is Using Multitouch Attribution?
Dec 10, 2018
While adoption of multichannel attribution models is increasing, the growth rate has slowed. eMarketer lowered its 2018 multichannel attribution adoption estimates from 62.0% to 54.0%.
The Greatest Marketing Intersection is Where Data and Creativity Meet | Sponsored Content
Dec 07, 2018
Today about 40% of US marketers said their company’s strategy is driven by a mix of both creativity and technology, according to recent research. The Shipyard identifies a new approach to marketing that intertwines data science with creative insights.
Successful AI Adoption Requires Clear Strategies
Dec 06, 2018
One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
Five Charts: The State of Attribution
Dec 03, 2018
Research shows that last-click attribution remains popular, multichannel attribution is gaining popularity and content marketing attribution is difficult to analyze.
Why Many Marketers Look To Cut Vendors
Dec 03, 2018
About two-thirds of brand marketers surveyed by Sizmek prioritize reducing the number of middlemen they do business with.
Legacy Tech Delays Digital Transformation
Nov 26, 2018
For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.
Martech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.
Enterprise Software Acquisition Surges
Nov 14, 2018
The glut of big tech deals and consolidation is, in some ways, reflective of what’s going on in the broader economy. According to Dealogic, global M&A deals are on pace to reach $4.8 trillion this year, which would set a record.
Protecting Customer Data Is a Top Challenge for CMOs
Nov 13, 2018
Data breaches and the threat of regulation have chief marketers on edge about data security.
How AI Can Empower Ad Personalization
Nov 12, 2018
Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.
How Poor Data Quality Mucks Up Attribution
Nov 09, 2018
Roughly 30% of the time, there are missing blanks in the information that marketers receive to inform their attribution efforts, according to Kochava.
How Disparate Systems Complicate Martech Strategies
Nov 06, 2018
The ballooning marketing tech landscape puts marketers in a tough position to develop a cohesive technology strategy.