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Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing

Sep 20, 2018

Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.

Why Many B2B Marketers Struggle With CRM Integrations

Sep 18, 2018

In a survey of 250 US B2B sales and marketing professionals, about four in 10 respondents said they are novices or beginners when it comes to integrating data into their CRM systems.

Advertisers Get Annoyed By Ads Too

Sep 14, 2018

Ad professionals block ads at similar rates to the rest of the population.

How Cheap Are Fraudulent Ad Impressions?

Sep 12, 2018

Research from Confiant shows that raising price floors isn’t a panacea for ad buyers hoping to avoid fraud.

Why Marketers Use AI For Audience Targeting

Sep 11, 2018

So far, targeting and audience segmenting are among the most common uses for the emerging technology.

What Types of Data Will GDPR Impact Most?

Sep 07, 2018

A few particular categories are most susceptible to new regulations, like behavioral targeting.

What's Next for Net Neutrality?

Sep 06, 2018

Several states, including California, are adopting their own protections for internet users.

Some Marketers Are Cutting Back on Third-Party Data

Sep 05, 2018

Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.

Consumers Get Most Excited About Familiar Technologies

Sep 04, 2018

For many consumers, tried-and-true devices are more exciting than the latest gadgets.

The GDPR Hasn't Affected People's Experience with Brands

Aug 31, 2018

Consumers are monitoring their data since GDPR went live, but few perceive any change in how brands interact with them.

What Is Blockchain's Biggest Barrier?

Aug 31, 2018

Although it receives constant buzz, there are a few reasons why blockchain isn't widely adopted yet.

Will Cryptocurrencies Change Digital Publishing?

Aug 31, 2018

Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.

What Publishers Have to Do to Beat the Ad Blockers

Aug 30, 2018

Rune Werliin, vice president of marketing and professional services at AudienceProject, talks about what publishers can do to persuade ad blocker users to switch off their software.

Who's Responsible for Brand Safety?

Aug 29, 2018

Advertisers agree that ensuring brand safety is a perennial problem, but there isn’t a consensus on who is most responsible for it.

The GDPR Is a Cookie Monster

Aug 27, 2018

Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.