Marketing Technology
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Using Marketing Data for Merchandising
Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
View this ReportInterviews
How Server-Side Bidding Can Hide Pricing Tricks
Eric Berry, CEO and co-founder of TripleLift, spoke about how server-side bidding could change the pricing dynamics of programmatic ad buying.
Eric Berry
CEO, Co-Founder
TripleLift
Charts
There are 828 charts about 'Marketing Technology'
Most Recent Charts
US Senior Marketers Whose Company Has a Customer Data Platform (CDP) Vendor, June 2018 (% of respondents)
Important Factors When Choosing Technology Partners to Support Digital Media Buying According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
Customer Data Platform (CDP) Tactics Used by US Senior Marketers, June 2018 (% of respondents)
What Systems/Data Sources Have US B2B vs. B2C Senior Marketers Integrated into Their Customer Data Platform (CDP)? June 2018 (% of respondents)
What Trends Do Client-Side Marketers Worldwide Think Will Be Important?, May 2018 (% of respondents)
More On: Marketing Technology
See AllUnderstanding the "Data" in Customer Data Platforms
Aug 17, 2018
CDPs are the hot thing in marketing tech, even though their main features have existed for several years.
Congress Is Preoccupied by Big Tech
Aug 16, 2018
Quorum mined statements from members of Congress over the past decade and found that they talk more about technology than any other sector of the economy.
What Digital Technologies Do Client-Side Marketers Worldwide Plan to Implement?, May 2018 (% of respondents)
Aug 14, 2018
Which Digital Technologies Do Client-Side Marketers Worldwide Currently Have?, May 2018 (% of respondents)
Aug 14, 2018
Some People Say Their Data Is Worth More than Their Car
Aug 14, 2018
Recent controversies over data security may be amping up consumer concerns about privacy. A new survey asked how much consumers valued their data. The answer was simple: a lot.
How Much Are Companies Spending on Technology?
Aug 13, 2018
A third of mid-market companies spend at least 5% of their total revenues on technology, according to Deloitte.
What’s Holding Programmatic Audio Back?
Aug 10, 2018
Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.
Marketing Data Isn’t Just for Ads Anymore
Aug 10, 2018
Many companies now use big data to optimize their marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power their product and merchandising efforts.
How B2B Marketers Can Step Up Their Precision and Personalization
Aug 09, 2018
Ian Dahlman, vice president of search and analytics at gyro, explains why B2Bs must continuously test their assumptions about who their audiences are and what they want.
How Brands Connect Marketing and Merchandising Data for Real-Time Results
Aug 09, 2018
Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.
Mining Google and Amazon for Search Data Can Lead to Marketing Gold
Aug 09, 2018
Wes MacLaggan, senior vice president of marketing at Marin Software, discusses why marketers need to keep mining search and other types of data to stay competitive.
Identity and Attribution Roundup 2018
Aug 08, 2018
Marketer demand for a more complete, holistic attribution approach is rising, but given the complexity and companywide participation needed to make it work, it's early days for those actively pursuing it. eMarketer has curated this Roundup of articles, insights and interviews to help you unravel identity and attribution.