Artificial Intelligence


Artificial intelligence (AI) is changing the way retailers approach assortment planning, personalization, voice ordering and customer support.

In 2019, 5.8 million people in Canada will use a smart speaker at least once a month. That's a 51.2% increase from 2018, according to eMarketer estimates.

Voice commerce might one day change how people shop online. But for now, only a minority of consumers regularly use a voice-activated smart speaker to make purchases.

In the latest episode of "Behind the Numbers," analyst Paul Briggs discusses three key developments he predicts will have an outsized impact on media, marketing and technology in Canada next year.

One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.

Voice commerce holds promise. But at the moment, more consumers are turning to their Amazon Echo and Google Home devices to research products than add them to their cart.

Alibaba's Singles' Day, China's massive ecommerce festival held annually on November 11, has grown to surpass pretty much every other online shopping event in the world.

Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.

Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.

This year, 24.9 million US millennials will use a smart speaker. That's more than a third of the millennial population and a 38.3% increase from 2017, according to eMarketer estimates.

In the past few years, some key ecommerce players—including Amazon, China’s Alibaba, and eBay—have rolled out visual search tools that allow users to submit images as queries instead of text.

Consumers in the market for a smart speaker have more options than ever, and Amazon will lose some of its majority share as a result.

The number of smart speaker users in the UK is set to grow by almost one-third in 2019, after doubling this year. And the speaker of choice is decidedly the Amazon Echo, according to eMarketer’s latest forecast. But how long will Amazon be able to hold on to the lead?

In the latest episode of "Behind the Numbers," analyst Victoria Petrock explains why voice-activated technology is poised to change the healthcare industry. How do consumers feel about the technology? And how is the industry currently putting it to use?

Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.

Alibaba's Singles' Day is expected to be the biggest selling day for smart speakers in China, and a key driver to adoption in the market.

As artificial intelligence becomes more embedded in everyday experiences, it's logical to assume that consumers are growing more comfortable with it. But while consumers may be open to chatbots in theory, many still prefer to interact with a human customer service agent.

This year, 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.

Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.

Nearly three in 10 US voice assistant users ask their device to find neighborhood shops, restaurants and businesses, according to a Chatmeter survey.