ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Jul 25, 2025

Most consumers are seeing AI summaries in search results

Article |
 Jul 25, 2025

The future of AI in marketing: Asking the right questions

Article |
 Jul 25, 2025

Hispanic and Black people are underrepresented as doctors

Article |
 Jul 25, 2025

Diverse consumers are more likely to engage with digital advertising for medicines

Article |
 Jul 25, 2025

Meta pullback on EU political ads shows how fast platforms can shift policy

Article |
 Jul 25, 2025

Age-gated platforms are the new marketing battleground

Article |
 Jul 25, 2025

Deckers and Puma struggle with tariff turbulence and weakening demand

Article |
 Jul 25, 2025

While many big-box retailers stumble, one retailer thrives by focusing on the basics

Article |
 Jul 25, 2025

Consumers turn to retail therapy—and Labubu—to cope with uncertainty

Article |
 Jul 25, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Over 90% of US consumers worry about AI misinformation

Article by Peter Clark  |  Jun 9, 2025
Download
Over 90% of US consumers worry about AI misinformation
Share
Topics
Artificial Intelligence (AI)
United States
Two-Thirds of Americans Are Extremely or Very Concerned About AI Spreading Misinformation, (% of US adults, Aug 2024)
E-Mail ChartDownload

Key stat: A large majority of US consumers are somewhat (26%), very (32%), or extremely (34%) concerned about AI spreading misinformation, according to an August 2024 survey from the Pew Research Center.

Beyond the chart:

  • Almost two-thirds of worldwide millennials (62%) trust AI to give them accurate information, per November 2024 data from Five9.
  • Only a quarter of worldwide baby boomers trust AI's accuracy, according to Five9.

Use this chart: Retailers who have rolled out chatbots can use this chart to understand consumers' baseline for trust, and can build in more safeguards to ensure the accuracy of their AI initiatives.

Methodology: Data is from the April 2025 Pew Research Center report titled "Americans Largely Foresee AI Having Negative Effects on News, Journalists." 5,410 US adults were surveyed as part of Wave 152 of the American Trends Panel (ATP) during August 12-18, 2024. The margin of error is +/-1.6 percentage points.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account