Key stat: Data privacy and security are the top concerns of 73% of C-level executives worldwide regarding AI implementation, according to an April BearingPoint survey.

Beyond the chart:

• 48.3% of US COOs cite data security and privacy concerns as a drawback of using genAI, per an April PYMNTS survey.
• Data transformation and secure AI adoption is the top driver of cybersecurity strategy among IT and security decision-makers worldwide, according to a February Arctic Wolf survey.

Use this chart: Marketers can use this chart to invest early in privacy strategies to protect sensitive data from unintended AI exposure.

Related EMARKETER reports:

• A Marketer’s Guide to AI Agents 2025 (EMARKETER subscription required)
• Tech Trends H1 2025 (EMARKETER subscription required)

Note: Respondents were asked, “What are your main concerns regarding the implementation of AI (including generative AI)?”

Methodology: Data is from the June 2025 BearingPoint report titled "The AI Sales & Marketing Revolution: a guide towards 2028." 320 C-suite executives to team managers worldwide were surveyed in April 2025. Respondents were involved in AI-driven projects and were drawn from both private and public sector organizations with minimum annual revenues of €500 million, across key European markets (France, Germany, the UK) and the US. The study used computer-assisted telephone interviewing (CATI) to gather insights. Participants held roles across functions central to customer engagement, including communication, customer experience, customer relations, data, IT, marketing, operations, sales, supply chain, support, and technology.