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EMARKETER

The streamer spending the most on sports rights isn’t Amazon, YouTube, or Netflix

Article by Sara Lebow  |  Mar 27, 2025
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The streamer spending the most on sports rights isn’t Amazon, YouTube, or Netflix
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Topics
Video-on-Demand (VOD)
Sports
Worldwide
Streaming Service Sports Rights Spending Share Worldwide, by Platform, 2025 (% of total)
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Key stat: European streaming platform DAZN will spend more on sports rights than any other service worldwide, per February 2025 data from Ampere Analysis.

Beyond the chart:

  • DAZN’s investment is boosted by its 2025 FIFA Club World Cup deal and increased investment in German, Italian, Spanish, and French sports.
  • Amazon increased sports rights investments from 18% of the market last year to 23% this year following its NBA rights acquisition.
  • Streaming services now account for 20% of sports rights spend worldwide, up from 18% last year, per Ampere Analysis.

Use this chart: Media buyers can use this chart to push for investment in sports streaming content and reevaluate worldwide spending. Marketers can use this chart to make the case for partnerships with teams, leagues, and athletes.

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