The retailer is multiplying its sports ad spend to keep home goods top of mind before shoppers are ready to buy.
His 1.5M+ followers offer portable reach beyond traditional team sponsorships.
Adobe can tailor content for 200 million fans, making audience response a key measure of success.
Multiple financing options can serve sports fans across incomes and credit profiles.
Partnerships with athletes can help the app capture sponsorship payouts and expand its reach.
On and Li Ning use equity and category ownership to pull athletes away from Nike.
Higher ad prices make in-game spots harder to justify, giving second-screen and ancillary media more appeal.
Women’s sports has moved into mainstream culture faster than many brands have adjusted their marketing strategies. When Emily Tisch Sussman’s family became majority owners of Gotham FC, a professional women’s soccer team for the New York and New Jersey region, in November 2023, women’s sports had yet to reach the cultural prominence it commands today. Brands treated the category less as a major marketing opportunity and more as a cause to support. “When brands were talking about women's sports, when opportunities were coming, they were thinking about women's sports really as a bit of a charity, like something almost like a Title IX,” Sussman said during a keynote conversation at the EMARKETER Future of Digital summit this week. “So the real investment wasn't really coming.” That calculation is changing.
Election spending makes ads more expensive: Steadily rising political spend will require bi-yearly strategy shifts.
A PGA Tour pharma sponsorship connects its brand to an older, affluent audience with strong healthcare ties.
This sweepstakes is designed to generate more in-branch traffic unlike most comparable promotions.
Community platforms can give brands rich consumer insights while easing reliance on first-party data collection.
For decades, brand visibility at the US Open tennis championship meant courtside signage, broadcast ads, and athlete endorsement deals. That formula is being rewritten to consider when and how creators enter the pictures, according to John Hu, co-founder of Stan, an agency that works with 90,000 creator entrepreneurs and influencers across verticals. The old model treated creators as an amplification layer: Build the campaign, then hire influencers to post about it. Hu says that sequence is backwards.
Second-screen fans engage with mobile ads while watching, and game-linked creative makes those ads more relevant.
NFL clips and highlights open cheaper ad space: The league’s international push focuses on content beyond live games.
Personalized home screens could cut search time while creating new opportunities for advertisers.
Jets sponsors no longer stop at the stadium gates. The New York Jets partnered with Outfront Media this summer to connect in-stadium sponsorships with out-of-home (OOH) inventory in key locations beyond MetLife Stadium, the team's home field.
Ads drove 95% more engagement than primetime, helping new drugs break through and older brands stay effective.
Fans struggle to find games, making pregame, postgame, and short-form content more valuable.
Being the official bank of the LA Lakers helps it woo a major target audience.