Sports


A pioneer in live streaming, the NCAA now is seeing its aggressive early efforts pay off with broadcast-size audiences and ad rates. To mark the national college basketball championships, we break down the sports streaming data on our "Behind the Numbers" podcast.

In the latest episode of "Behind the Numbers," analyst Paul Verna talks about the use of emerging technologies in the 2018 Winter Olympics telecast.

In the latest episode of eMarketer's "Behind the Numbers" podcast, principal analyst Paul Verna talks about the Super Bowl—what marketers got for roughly $5 million, the most noteworthy ads, and what was missing from this year's telecast.