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EMARKETER

Fubo launches ‘skinny’ sports streaming bundle, but differentiation will drive success

Article by Marisa Jones  |  Aug 28, 2025
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Fubo launches ‘skinny’ sports streaming bundle, but differentiation will drive success
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Topics
Sports
Connected TVs
Video-on-Demand (VOD)
United States

The news: Fubo is launching Fubo Sports, a “skinny” standalone sports streaming bundle with a lower cost than its existing plans and pay TV competitors. The bundle offers access to more than 20 sports-focused channels, including ESPN Unlimited, per Variety.

Available September 2, the plan will cost $45.99 in the first month and $55.99 per month thereafter, and will include live channels, unlimited DVR, on-demand video, and family sharing options.

The potential: Fubo’s strategic move combines the growing relevance of digital sports consumption with audience viewing preferences.

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