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EMARKETER

Data Drop: US Sports Betting Outlook 2025-2027

Digital Takes More of the Action as States Join the Game

Report by Chris Keating  |  Oct 13, 2025
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Data Drop: US Sports Betting Outlook 2025-2027: Digital Takes More of the Action as States Join the Game
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About This Report
Sports betting apps are now mainstream in the US. Since legalization, a wave of new bettors has put betting platforms front and center in sports media. EMARKETER projects the number of US online bettors will cross 50 million in 2026.
Topics
Sports
United States

The federal legalization of sports betting in 2018 kicked off a steady boom for online sportsbooks. The days of triple-digit growth rates are over, but new state laws are still driving notable growth. Here are key figures from EMARKETER’s forecast on US sports betting, a market set to reach nearly $211 billion in wagers in 2027.

Online betting will grow by $31.65 billion over the next two years

The amount wagered on apps and websites in the US will grow from $172.55 billion this year to $204.20 billion in 2027. YoY growth saw an uptick in 2024, the first full calendar year of legal online sports betting in Kentucky, Maine, Vermont, and Florida. North Carolina legalized the practice in March 2024, likely contributing to that bump. Growth will slow in 2025 but be somewhat buoyed by Missouri, which will become the 39th state with legal sports gambling on December 1, 2025.

Click here to view our full forecast for US online sports betting handle.

Here’s what’s in the full report

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1chart

Reliable data in simple displays for presentations and quick decision making.

Charts in This Report

US Online vs. Retail Sports Betting Revenues, 2022-2027 (billions)

authors

Chris Keating

Contributors

Rahul Chadha
Director, Report Editing
Chuck Rawlings
Senior Researcher
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations
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