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YouTube breaks viewership records with Brazilian NFL broadcast

Article by Marisa Jones  |  Sep 10, 2025
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YouTube breaks viewership records with Brazilian NFL broadcast
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Topics
Sports
Connected TVs
Digital Video
United States

The news: YouTube’s NFL Brazil broadcast was a massive success, breaking livestream records in the country with over 17.3 million average-minute-audience (AMA) members, including more than one million non-US viewers. The game now holds the record for the most concurrent livestream viewers ever on YouTube.

The broadcast, which included exclusive material from popular figures like MrBeast and pre- and post-game commentary from influencers and former NFL stars, builds on YouTube’s expansion of its live sports investments.

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