ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Affluent consumers rebound in luxury spending confidence

Article |
 Oct 3, 2025

GIPHY presents group chats as a space for brand relevance

Article |
 Oct 3, 2025

Perplexity makes its Comet browser free, taking aim at Chrome

Article |
 Oct 3, 2025

NBCUniversal’s revival of NBC Sports Network offers opportunities for brands

Article |
 Oct 3, 2025

Most US consumers are in favor of extending federal healthcare credits

Article |
 Oct 3, 2025

IAB’s Collin Coulburn on the future of commerce media

Article |
 Oct 3, 2025

Coupons surge as key sales driver in affiliate marketing

Article |
 Oct 2, 2025

Loblaw moves beyond last-touch with MTA solution

Article |
 Oct 2, 2025

Non-fashion brands like Amtrak cross into style to reach new audiences

Article |
 Oct 2, 2025

Citibank will hold some of President Trump’s assets following ‘debanking’ battle with competitors

Article |
 Oct 2, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Amazon deepens NBA ties with FanDuel, AWS partnership

Article by Marisa Jones  |  Oct 1, 2025
Download
Amazon deepens NBA ties with FanDuel, AWS partnership
Share
Topics
Sports
Connected TVs
United States

The news: Amazon is expanding its Prime Video live sports push through major deals with the National Basketball Association (NBA).

  • Amazon Prime Video announced its first sponsorship agreement with FanDuel, which will see the NBA on Prime offer “dynamic betting content” like screen overlays that add game context and showcase how teams and players perform in relation to betting markets.
  • Amazon also announced a multiyear partnership with the NBA that will see Amazon Web Services (AWS) offer real-time, AI-powered stats during games. Branded as “NBA Inside the Game,” the feature will be available across NBA channels and integrates AWS’ AI infrastructure.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!