The news: AI startup Writer raised $200 million in funding from investors including Salesforce, Adobe, Citi, IBM, and Workday to reach a $1.9 billion valuation. 

The company looks to democratize AI-assisted content creation, ostensibly for generating marketing copy and social media and blog posts. Qualcomm, Ally Bank, Salesforce, Uber, Accenture, and Mars are some of its clients.

Writer’s key differentiator as an AI agent provider is its potential use for campaign management, which allows marketing teams to focus on strategy rather than repetitive content processes.