The startup’s updated safety policy focuses on managing risks as its AI models grow stronger, catering to clients needing transparency and security in AI solutions.
To help shoppers search more quickly and efficiently, Google has revamped Google Shopping, using AI to deliver more relevant, personalized information, product listings, and deals.
"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.
Google ads puts an 11-year expiration date on data: The move is an attempt to appease cautious advertisers and address regulatory concerns.
Though most experienced drops in profit, big banks’ investment banking income helped them beat analysts’ expectations.
TV is transforming into a retail platform: Shoppable media drives real-time purchasing, with US consumers spending $290 annually on TV-inspired products.
Facing backlash from core users, Canva reversed a price increase for long-term customers, allowing them to continue using its services at legacy rates. Trust restoration is now critical.
Over half (55%) of in-house marketers conduct A/B and multivariate testing, the most common type of advanced analytics done in-house, according to April 2024 data from Funnel and Ravn Research.
Trump’s economic agenda could upend the economy’s soft landing: Retailers would quickly feel the impact of across-the-board tariffs that would cause inflation to spike and lead the Fed to raise interest rates.
Contextual targeting gives Reddit an edge: The platform is expanding a feature that let advertisers buy space in highly specific comment sections.
On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.
The ad industry responds to the FTC’s call for regulation: Ad groups have had a heavy hand in shaping US privacy regulation, but bigger changes loom.
Zoom’s and Beyond Presence's AI avatars promise hands-free attendance, though the potential for deepfake misuse looms large.
On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.
On today's podcast episode, we discuss the different futures AI could usher in, what Amazon’s store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
Three themes echoed throughout Advertising Week New York this year: Third-party data is harder to get, the creator economy is growing, and marketers face more pressure to prove ROI. Here are some of the most common—and controversial—trends from the event.
Meta introduces new brand safety tools: Brands can now mute comments and block profiles on ads.
First-party data takes center stage in marketing's future: As third-party cookies phase out, brands are leaning into AI and first-party data to create personalized, privacy-compliant advertising solutions.