ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Oct 22, 2025

More authentic creator reviews nudge consumers to purchase

Article |
 Oct 22, 2025

Gen Z’s needs and fintechs’ offerings shake up consumer credit scoring

Article |
 Oct 22, 2025

How brands can stay ahead with creative agility

Article |
 Oct 22, 2025

Social media strategists value UGC over AI

Article |
 Oct 21, 2025

How could ChatGPT's Instant Checkout reshape the retail environment

Article |
 Oct 21, 2025

Why performance is the new currency in influencer marketing

Article |
 Oct 21, 2025

Walmart lands first in-store retail deal for Abbott blood sugar monitoring device

Article |
 Oct 21, 2025

Airbnb takes cautious approach to AI as rivals rush in

Article |
 Oct 21, 2025

Coca-Cola leans into wellness with zero-sugar momentum

Article |
 Oct 21, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

More than 20% of US adults get news from influencers

Article by Daniel Konstantinovic  |  Nov 19, 2024
Download
More than 20% of US adults get news from influencers
Share
Topics
Influencer Marketing
Consumer Attitudes on Marketing
Politics
United States

The news: Young US adults are increasingly getting news from influencers who are overwhelmingly male and tend to lean right politically, according to a study from Pew Research.

By the numbers: Just over 1in 5 US adults (21%) say they regularly get news from influencers. The rate is significantly higher for adults under 30, at 37%. Influencer news consumption appears to be bipartisan: 21% of Republicans and 20% of Democrats say influencers are a news source.

  • However, news influencers tend to lean right in the political spectrum. Twenty-seven percent identify as Republican, versus 21% as Democrat. Sixty-three percent of news influencers are men.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!