If you’re happy and you know it … will you click? Data shows consumers remember and engage with emotionally resonant ads. It’s not just about making consumers happy. They’re drawn to content and marketing campaigns that are funny, foster a sense of belonging, and tell compelling stories. Here are five key stats on why marketing through emotions matters and what advertisers should keep in mind.
Six banks made Interbrand’s top brand ranking for their financial performances, influence, and brand strength.
ChatGPT’s new offering can challenge Google’s search space while expanding its appeal, positioning OpenAI for future ad revenue opportunities.
OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.
mazon’s ambitious upgrade is on hold after user complaints, revealing the difficulty of scaling conversational AI while preserving core Alexa features.
On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.
Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.
Its record infrastructure spending shows a commitment to AI’s “once-in-a-lifetime” opportunity.
Understanding these moments gives banks a chance to forge emotional connections.
AI and ad revenues lift Microsoft’s fiscal Q1: Company’s AI-powered ad platforms draw advertisers amid enterprise cloud gains.
Meta’s ad revenue soars in Q3, yet costly data center investments and metaverse losses weigh on future profitability.
Microsoft reveals a strong Q1, driven by AI-powered products, but saw a 6% share dip as investors worry about Azure growth and OpenAI-related costs.
Facing regulatory concerns over its purchase incentives and recommendation algorithm, Temu could be forced to revamp its interface or face fines.
Relations between agencies and clients are supposed to be symbiotic—and often are. But they can also be contentious.
Ahead of this year’s highly competitive holiday season, retailers like Dollar General, Neiman Marcus, and Amazon are releasing print versions of their holiday catalogs, focusing on curation, inspiration, and showcasing the best deals.
Alphabet’s Q3 beats expectations: Google’s ad dominance holds as it navigates regulatory and competitive challenges in the digital ad market.
Marketers believe MMM is the best type of measurement for identifying drivers of business outcomes, according to a July 2024 survey EMARKETER conducted with Snap.
Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.