The gap is closing between AI customer service agents and humans, according to Salesforce CEO Marc Benioff: But customers have plenty of concerns—including their shrinking ability to access human assistance and the possibility of hallucinations.
Salesforce’s AI agents are tackling real business decisions, marking a major shift toward secure, automated workflows across industries.
Verizon slashes 4,800 jobs: With 5G growth slowing, Verizon is buying rivals and cutting staff, sparking fears of weakened service and higher prices in a shrinking telecom market.
In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of retail media (0.39%), according to a July 2024 report by Skai.
Advertisers embrace AI in content strategies: AI is becoming essential in advertising, with 57% of advertisers using it for investment decisions and nearly 70% open to AI-generated content.
A recent study reveals this generational cohort cares less about accumulating and paying off debt than they do about saving.
Google adds first-party data protections for advertisers: New products will help ensure user privacy isn’t infringed upon.
On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.
In response to the CrowdStrike breach, Microsoft limits access to its Windows kernel, but vendors worry the new rules may stifle competition.
Their “boring” marketing tactics may be working—which means they should keep using them.
Inclusive brands, exclusive growth: Beauty companies that champion inclusion unlock new customer segments and drive higher sales, a Circana and SeeMee Index study shows.
FDA warns AbbVie for misleading TV ad ft. Serena Williams: Pharma marketers—particularly those who work with celebrities—ought to pay close attention to the regulator’s assertions.
Streaming services struggle with ad delays and slates: Latency and unfilled ad slots frustrate viewers and impact the performance of streaming ads, decreasing brand recall and program enjoyment.
It urges stricter rules to protect minors from overspending in games like Fortnite and Minecraft.
The collaboration aims to stop harmful posts from spreading across platforms and protect against legal risks.
A $1.5 billion valuation could intensify pressure to meet investor demands, raising concerns about its balance between AI safety and profitability.