YouTube’s growing prominence on connected TV (CTV) will drive this shift.
Apple will manage Apple News inventory itself: Company stands to gain a larger share of spending by deprioritizing third-party vendors.
On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.
The rapid evolution of generative AI may hit a ceiling as technological limits emerge. Companies could shift focus to refining existing tools and exploring real-world applications.
People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.
Aimed at teens and active users, this move could enhance personalization, increase engagement, and boost Meta’s ad appeal.
Walmart’s ad revenues grow 28% in Q3: Flipkart drives 50% international growth, while Walmart Connect expands with more marketplace sellers.
On today’s podcast episode, we discuss what happened to Spotify’s subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.
Messaging restrictions and content labels aim to tackle predator risks while building a family-friendly platform for brands
News influencers are overwhelmingly male and lean right-wing: Brands looking for creators have to carefully pick apart values to ensure an ideological match.
A forced sale could upend Google’s ad revenue streams, alter the search landscape, and open the browser market to new competition.
Resilience initiatives and advanced AI features aim to secure cloud services and cement its role in critical business and government tech.
61.4% of US marketers who spend $500,000 or more per year on digital advertising want better/faster media mix modeling (MMM) to upgrade their measurement strategies, according to a July 2024 study from EMARKETER and Snap Inc.
Coca-Cola’s full throated embrace of generative AI: The company launched a series of holiday ads made with AI that could inspire others to follow suit.
A shocking response forces the tech giant to address safety flaws amid rising genAI adoption.
Critical flaws in its flagship AI hardware force Nvidia into a rushed redesign, threatening delayed shipments and sparking doubts about the AI industry’s breakneck expansion.
On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.
Netflix's failed boxing stream raises serious concerns about its tech capabilities: The platform has six weeks to fix major issues before streaming NFL Christmas games.
Its genAI tool fails to meet user expectations, with internal teams and customers frustrated by limited functionality and concerns over rushed development.
Nike's recent struggles highlight the risks of an ill-timed shift to direct-to-consumer (D2C) sales. The sportswear giant's sales slumped 10% YoY for the quarter ending August 31 as competitors gained market share.