US chip production accelerated by uncertainty in China: TSMC is fast-tracking plans to ramp up to 4-nanometer chips and will build an additional fab in Arizona. The tech gap between the US and China widens.
On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.
It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.
We project over half of the US population will be watching content from at least one ad-supported streaming service monthly by 2026, up from 41.8% in 2022.
Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.
Apple’s AppTrackingTransparency, Google’s cookie deprecation, and the impending threat of regulation are challenging data collection. Trust in social platforms is declining. As consumers shy from sharing information, marketers need to meet customers where they’re comfortable. That means finding creative solutions and investing in trusted platforms.
The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.
Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.
Amazon Ads fail at the worst possible time: A measurement mishap on Black Friday extended into the weekend and cost some agencies and brands dearly.
China’s protest flashpoint: Citizens are taking to the streets in the most significant protest against the Communist Party’s tightening grip since the Tiananmen crisis. Geopolitical strife could shut down the world’s factory.
A fading internet giant meets a fading ad format: Yahoo acquired a 25% stake in programmatic ad firm Taboola in a harbinger of bigger deals on the horizon.
Though the ad industry has had a notoriously difficult year, search advertising is well positioned to grow in the years to come. On the consumer side, however, search behaviors are shifting, which could spell danger for those who don’t innovate.
The ad downturn isn’t bad news for everyone: Smaller brands are getting extra visibility from ad spend now that big advertisers are pulling back.
Just under 2% of the US population will drive an electric car next year, for a total of 5.4 million drivers, per our forecast. By contrast, more than half the population, or 151.4 million people, will drive a connected car in 2023.
Mobile duopoly under scrutiny: Apple and Google own the platforms, mobile devices, operating systems, app stores, and browsers. UK regulators are preparing to enact more stringent regulations.
Marketers adjust goals in uncertain economy: Most senior leaders see value of social media and online video, survey shows.
Amazon has a customer satisfaction problem: Shoppers complain of delayed deliveries, poor customer service, and irrelevant search results, dragging its satisfaction rating to a record low.
Walmart will net $2.22 billion in US digital ad revenues this year, per our forecast.
Digital video viewership is being propped up by connected TVs (CTVs), which allow for easy access to streaming apps on the biggest screens in households
Tesla’s safety recall pileup: Hyperscaling production is taking a toll on vehicle safety and quality control. The carmaker’s approach to fixing problems with over-the-air firmware updates could be part of the problem.