An ad tech M&A spree hints at advertising’s future: A resilient market and dramatic changes create openings for new blood.
Trump’s tariffs on key trade partners may drive up prices for semiconductors, EVs, and phones, threatening global supply chains and inflating costs for consumers.
Rivian secures federal support for a Georgia plant producing affordable EVs, promising jobs and innovation while facing tax policy shifts and industry headwinds.
Understanding the nuances of how and where Latin America’s 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world’s second-fastest-growing region for ecommerce.
A decision against SiriusXM’s cancellation process underlines the brand risks of burdensome subscription practices as the FTC tightens consumer protections.
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NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.
On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell Chrome as part of an ongoing antitrust case that could upturn digital marketing. It's a change intended to increase competition, and marketing experts think it will.
The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.
Brands can’t afford to take their value-based propositions lightly: Roughly 2 in 3 consumers have stopped or reduced purchasing from brands that conflict with their values.
On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.
With sweeping device access and app control, it’s looking to give everyone AI agents—if trust issues don’t hold it back.
“Measurement is the fuel that powers smart decision-making,” our analyst Evelyn Mitchell-Wolf said during a recent webinar. As advertisers navigate the rise of walled gardens and the challenges of the open web, leveraging a multi-layered measurement stack becomes essential for building successful campaigns.
Between the president-elect’s proposed tariffs and stance on climate change, big shifts could challenge their profitability.
Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.
Short-form video keeps growing: YouTube’s AI Dream Screen and Tubi’s curated 'Scenes' expand the trend in new directions.
On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.