Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Advertising & Marketing

Microsoft’s decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech’s future.

On today’s podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

Retailers are experimenting with generative AI (genAI) across various use cases, from personalized marketing to conversational search. But the strategic risks of being an early adopter of genAI versus waiting for established players to set standards remain unclear.

By teaming up with banks, Meta aims to crack down on fraud and restore user trust amid rising concerns over scams on its platforms.

On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins

Content creation has relied on manual processes—marketers, writers, and designers crafting messages that resonate with audiences. The introduction of generative AI has revolutionized these workflows. Three-quarters (75%) of professionals who use generative AI say the technology saves them between one to 10 hours per week, according to the recent Contentful survey.

Kohl’s sees a big opportunity to build connections with expectant parents: The Babies R Us at Kohl’s registry will enable it to collect data about a valuable customer segment.

The addition of voice and vision interaction pushes Microsoft’s AI assistant to new heights, boosting its competitive edge in the rapidly evolving AI landscape.

Q3 US auto sales fell around 2% YoY: Sticker shock is restraining demand and causing some consumers to opt for lower-priced vehicles.

Disney’s going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.

With fraud becoming harder to detect, companies must strengthen their verification protocols and stay ahead of rapidly advancing AI-generated scams.

NVLM 1.0 challenges OpenAI and Google, offering smaller developers powerful tools without the cost and positioning Nvidia as a force in AI democratization.

Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website’s product display pages. The department store is hardly the first retailer to recognize the value of UGC—over a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.

A technical error flooded PS5 home screens with outdated ads, sparking frustration. Sony's response addressed the issue, but concerns about in-game ads remain.

The breakdown after Hurricane Helene raises concerns about carriers’ emergency preparedness as their investment cuts and layoffs hinder crisis response.

On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.

Generative AI (genAI) is making it easier than ever to create individualized banking experiences at scale. As banks and credit unions plan their personalization strategies, they need to understand the customer-facing areas where genAI can deliver the most value.