Lowe’s teams up with Yahoo to enhance retail media network: The partnership lets advertisers run off-site omnichannel campaigns and improves measurement and attribution.
On today's episode, we discuss which brand does the best job of empathizing with digital customers, systemic failings of customer experience (CX), and how to keep the integrity of your CX intact when prices are out of control. "In Other News," we talk about the best retailer mobile app to enable a seamless omnichannel experience and the most important thing to get right when thinking about returns. Tune in to the discussion with our analyst Patty Soltis.
Burger King, McDonald’s, and Crispy Fantasy (yes, this is work-friendly) have all launched marketing campaigns that make what’s old new again.
The ad industry lost 8,700 jobs last month: Legal, tech, and economic issues have created a perfect storm that the industry will struggle to crawl out of.
Hispanic Heritage Month saw many swings and misses: A powerful and growing consumer group continues to be underserved by the marketing community. What could go wrong?
With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.
Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.
Just 18% of US social media users are confident that Facebook protects their privacy and data, down from 27% last year. Confidence is particularly low among the oldest and youngest users surveyed, at 10% within the baby boomer generation and 18% within Gen Z.
Intel on the ropes: Competition, uncertainty, and stumbling PC sales could have Intel preparing to lay off thousands of employees when it is also seeking billions of dollars in investment for new factories.
Netflix brings on third-party ad measurement partners: The streamer is trying to ease concerns about its effectiveness and unusually high CPMs.
TikTok’s videos are ideal vehicles for misinformation: Misleading short-form videos are going viral on TikTok and competing platforms, proving that video is difficult to regulate.
PC sales spiral but Mac sales are up 40% YoY: Cooling PC demand and uneven supply have contributed to a YoY contraction of 15% that’s likely to stretch into Q4. Apple’s steady supply has helped its growth.
Beginning January 1, 2023, the California Privacy Rights Act (CPRA) will take effect, though enforcement won’t begin until July.
US spending on marketing technology (martech) will hit $21.14 billion this year, up 14.3% from 2021. Despite a dip in growth, spend will continue to rise by double-digit rates through the end of our forecast period in 2024.
Nearly a quarter of TV viewers no longer watch linear TV—they’re flocking to other options like ad-supported video-on-demand. Today’s advertisers must understand the nuances of the landscape to effectively reach customers.
Insider Intelligence spoke with Lilian Rincon, senior director of product for Shopping at Google, about the tech giant’s newest features, ranging from personalized suggestions to showcasing products in 3D.
Google goes ambient: New Pixel phones, the first ever Pixel smartwatch, and a future tablet that transforms into a smart display are all touchpoints to Google’s wider IoT and ambient computing aspirations.
It can be challenging to keep up with all the things that have changed over the past few years. But don’t worry, we’re here to help.
The Roku Channel takes first place in value among free ad-supported TV services. Among US users of these services, 84% said it provides excellent or good value. The CBS app holds the No. 2 spot, cited by 80%.
Google Cloud’s $100B opportunity: Data residency and sovereignty in regions like Africa, Latin America, Southeast Asia, and Greece could be Google Cloud’s competitive advantage in its pivot to a network provider.