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Big Tech’s Trump pivot: Donations, deals, and the future of tech deregulation

The news: Tech CEOs including Meta’s Mark Zuckerberg, Alphabet’s Sundar Pichai, Amazon’s Jeff Bezos, and Apple’s Tim Cook, have shifted their strategies to align with president-elect Donald Trump as he returns to the White House.

High-profile donations and meetings signal a recalibration of Big Tech’s relationship with the administration after years of adversarial regulatory activity under President Joe Biden.

Why it’s worth watching: For many of these tech CEOs, the dynamics of a second Trump administration are a known variable. Building strong personal ties with the incoming president helps push the deregulation and pro-business agenda beyond existing antitrust cases.

  • Zuckerberg and Bezos each donated $1 million to Trump’s inauguration committee. In 2021, corporations, nonprofits, and unions donated $61.8 million to Biden’s inauguration, per Reuters.
  • Tech CEOs have held private meetings with Trump at Mar-a-Lago in Florida, ostensibly to discuss regulatory issues, competition, and growing geopolitical tensions with China.
  • “Mark Zuckerberg’s been over to see me, and I can tell you, Elon (Musk) is another and Jeff Bezos is coming up next week, and I want to get ideas from them,” Trump told CNBC’s Jim Cramer on Thursday.
  • “He (Trump) seems to have a lot of energy around reducing regulation. If I can help do that, I’m going to help him,” Amazon’s Bezos said at The New York Times’ DealBook Summit last week, per Business Insider.

What this means for Big Tech: Antitrust lawsuits against Google, Meta, and Amazon loom large. These companies may seek Trump’s favor to mitigate legal pressures, especially since the GOP now has a conservative majority in Congress and the Supreme Court.

Key takeaway: Tech leaders are pursuing a calculated strategy to align with Trump’s administration, prioritizing influence and access over past political disagreements.

While this approach promises opportunities for innovation and growth, it risks ethical compromises and potential backlash. As these partnerships evolve, they will shape not only the US economy but also public trust in the tech industry’s role in society.

 

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

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