The news: Three-fourths of business travelers view travel booking apps, mobile wallets, and travel alerts as expectations—not bonuses—for traveling, per an American Express survey.
Zooming in: Despite the rise of tools like Zoom, business leaders are finding that in-person events have a higher return on investment. More than 80% of travelers say that they are more likely to win new business after bringing a client or prospect to a major event than through other business development activities.
However, the current process of booking business travel is perceived as wasteful.
Implications for issuers: Issuers have an opportunity to solve pain points for their commercial cardholders by simplifying the travel booking process.
Current travelers view mobile app solutions as table stakes. Pushing deeper into AI travel solutions meets business audiences where they’re already spending more of their time with a trusted tool.
Prioritizing integration into agentic platforms with strong governance, transparency, data controls, and risk management can help keep business travelers confident that their data is well protected while saving time, money, and resources through agent-initiated booking.
This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.
You've read 0 of 2 free articles this month.
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
1-800-405-0844[email protected]