ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Jul 25, 2025

Most consumers are seeing AI summaries in search results

Article |
 Jul 25, 2025

The future of AI in marketing: Asking the right questions

Article |
 Jul 25, 2025

Consumers stock their closets with BNPL

Article |
 Jul 24, 2025

As GLP-1s reshape consumer diets, CPG and grocery are learning to adapt

Article |
 Jul 24, 2025

Fast-track drug reviews open to pharma companies that promise US manufacturing, price cuts

Article |
 Jul 24, 2025

More D2C pharma sales may be on the way as Roche consults Trump admin on a sales strategy

Article |
 Jul 24, 2025

Comcast’s StreamStore intensifies CTV wars by uniting 450 apps under one interface

Article |
 Jul 24, 2025

LVMH misses Q2 expectations amid luxury slowdown

Article |
 Jul 24, 2025

PayPal World expands global reach through key integrations with local payment providers

Article |
 Jul 24, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Most consumers are seeing AI summaries in search results

Article by Emmy Liederman  |  Jul 25, 2025
Download
Most consumers are seeing AI summaries in search results
Share
Topics
Artificial Intelligence (AI)
Search
Adults
United States
Nearly 6 in 10 Respondents Visited a Search Result Page With an AI-Generated Summary
E-Mail ChartDownload

Key stat: 58% of US adults have viewed a search result page that included an AI-generated summary, per a March Pew Research Center survey.

Beyond the chart:

  • 49% of US adults still check traditional links when using AI search tools like Google or Perplexity, according to a May Fractl survey.
  • 45% of US adults worry that content is AI-generated in search results, per a May Resolve survey.

Use this chart: Marketers can use this chart to prioritize concise and authoritative content that surfaces in AI summaries, while still supporting the traditional links that users trust.

Related EMARKETER reports:

Methodology: Data is from the May 2025 Pew Research Center report titled “What Web Browsing Data Tells Us About How AI Appears Online.” The web browsing activity of 900 US adults ages 18+ was analyzed during March 1-31, 2025. Respondents were drawn from a subset of the Ipsos KnowledgePanel, and had consented to providing individual-level browsing data.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account