Advertising & Marketing

During its 16 months in port, Norwegian Cruise Line took a bold approach to its messaging by acknowledging consumers' need to “break free.” Watch Industry Voices: Holiday Preparedness with Norwegian’s Isis Ruiz, senior vice president and CMO, to hear how the cruise line maintained marketing momentum last holiday season and what it has prepared for this year.

Taboola buys Connexity: The merger will help Taboola's publisher clients tap into ecommerce dollars while also helping Connexity's retail clients diversify away from Amazon.

We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.

Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data. Not many know how it works, but they’re aware of its outcomes when they perceive ads as creepy or invasive.

On today's episode, we discuss what it's like to launch an ecommerce business unit during the pandemic and how customers are changing. We then talk about livestream ecommerce's US entry point, how to solve the fitting-room dilemma, and how seriously we should take retailer rental services. Tune in to the discussion with ecommerce general manager for the Americas region at Tekmovil Cristian Serrano and eMarketer senior analyst Matteo Ceurvels and analyst at Insider Intelligence Blake Droesch.

The peer-to-peer payments firm kiboshed its global public feed and made its app more user-friendly—helping it become more attractive and push traffic to newer products, like Venmo Card.

eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.

On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

Following a diminished need to refresh their wardrobe, consumers are excited to celebrate the holiday season in style. Watch Industry Voices: Holiday Preparedness with Banana Republic’s Jen Mullen, vice president and head of stores, to hear how the fashion retailer is applying learnings from last year to ensure a seamless holiday shopping experience.

There’s a lot of attention paid to direct-to-consumer (D2C) brands right now, and for good reason: in addition to the pandemic-fueled 45.5% growth from 2019 to 2020, US digital D2C sales are expected to grow another 15.9% in 2021, reaching $175 billion by 2023, according to our estimates.

The company acquired a Facebook team of engineers and physicists to boost its satellite internet venture off the ground. The stealthy acquisition is a much-needed injection of resources and talent as Amazon rushes to enter a market quickly being swallowed up by SpaceX.

As advertisers have cut down on how many demand-side platforms (DSPs) they work with, publishers have increased the number of their supply-side platform (SSP) partners. Lauren T. Fisher, executive vice president of business intelligence at research firm Advertiser Perceptions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest wave of SSP research, why identity resolution is important, and what to expect now that cookie deprecation in Chrome has been delayed.

On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

On today's episode, we discuss whether startups like Oscar Health can take on the major health insurers, how the consumerization of healthcare is changing expectations, and what digital tools are leading to healthcare's digitization. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

Business and leisure travelers have returned to what happens in Las Vegas, as the Las Vegas Convention and Visitors Authority (LVCVA) welcomes visitors back with a new motto that touts the city’s innovative and experiential offerings. Watch Industry Voices: Spotlight on Travel with LVCVA’s Kate Wik, CMO, to learn how the destination marketer is managing visitors’ pent-up demand and shorter booking windows.

Google’s Chrome Team stress-tested the digital ad world by announcing in early 2020 that the browser—the world’s most popular—would deprecate third-party cookies within two years. Vendors, publishers, agencies, and advertisers scrambled to understand what would take cookies’ place, and how they would identify and target their audiences without them. Google’s announcement in June 2021 that cookie deprecation would be delayed by almost two years has given marketers and their partners more time to test and integrate new solutions—but also a longer period of uncertainty.

On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.