Alibaba Is Banking on US SMBs to Go Head-to-Head with Amazon

Twenty-year-old Chinese ecommerce giant The Alibaba Group is making moves to grow its US B2B business, allowing US-based small and medium-sized sellers to list goods on its B2B marketplace, Alibaba.com.

eMarketer is pleased to moderate a Tech-Talk Tuesday presentation featuring Gurdeep Dhillon, head of global demand generation at Marketo. He’ll provide a foundation of what B2B marketers should focus on and how to support those initiatives.

In this Meet the Analyst webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire life cycle; from the top of the funnel, through purchase and even as part of the renewal stage.

Why B2B Marketers Need to Borrow from B2C to Deliver More Omnichannel Experiences | Sponsored Content

The B2B purchase journey is more complex than ever. Buyers no longer limit themselves to vendor sales contacts, instead preferring to engage with B2B organizations across a variety of channels. Learn about these insights and more from eMarketer and Accenture Interactive.

B2Bs Leverage Programmatic to Target Specific Accounts

There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.

Podcast | How B2Bs Spend Their Digital Ad Dollars

In the latest episode of "Behind the Numbers," eMarketer's Jillian Ryan and Oscar Orozco break down estimates for B2B digital ad spending, and some of the market's key drivers.

Who Is Using Digital Content Marketing in the US?

Most US firms use digital content marketing. But adoption is slightly higher among business-to-business (B2B) companies, where content marketing is crucial for driving leads and awareness.

How One B2B Cultivates Loyalty in an Emerging Industry

Irvin Gray, head of marketing at wireless charging provider Chargifi, discusses how loyalty strategy plays out as the company works to acquire customers and grow its business in the early stages.

Why Marketers Struggle to Define Artificial Intelligence

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.

How data-savvy are B2B marketers? In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Jillian Ryan discusses the challenges many B2B marketers face in managing their marketing data. What are they doing well? Where do they need improvement? This podcast is sponsored by Mower.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Medallia's Andrea Everett, head of research, and Rachel Terlau, senior manager of professional services, revealing insights from new research.

How Are B2B Marketers Measuring Their Content-Driven Campaigns?

Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.

The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content

Today’s B2B buyers are taking closer control of their own purchase journeys, conducting extensive research into potential vendors before engaging. But execution first demands deft use of trustworthy data. Learn about these insights and more from eMarketer and Accenture Interactive.

In this Meet the Analyst webinar, eMarketer senior analyst Jillian Ryan discusses how to deepen the business relationship and partnership with customers that companies already have. She'll provide an overview of how B2Bs should calculate customer value, and what teams need for a successful customer growth strategy.

B2Bs Aren’t Spending Big on Digital Advertising (Yet)

B2Bs aren't traditionally big spenders on digital ads, but industry experts and our forecasts indicate that 2019 will be a year of growth.

Podcast ads are a rising format for B2Bs, and some are finding success by using podcasts as a driver of direct buyers.

Which Customers Are Your Most Valuable?

Companies should have a rubric in place to evaluate and essentially score or rank their current customer set. Such a framework allows marketers and all customer-facing teams to align on how to best serve and grow each individual account in a profitable manner.

Why Many B2B Marketers Struggle With CRM Integrations

In a survey of 250 US B2B sales and marketing professionals, about four in 10 respondents said they are novices or beginners when it comes to integrating data into their CRM systems.

The Right Data Management Strategy Allows for Better B2B Campaign Execution

More advanced brands are using intent data and artificial intelligence to model customer lifetime value and implement targeted account-based programs.

eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.