US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.
Hot inflation and a tougher climate for startups is giving BNPL firms a new opportunity with new risks.
On today's episode, we discuss how B2B content marketing evolved through the pandemic, who does the best job, and some best practices. "In Other News," we talk about how the B2B buyer-seller relationship is changing and what share of US B2B buying will be online. Tune in to the discussion with our analyst Kelsey Voss.
On today's episode, we discuss in-person events in 2021, how to put on an engaging hybrid conference, and how to consider making money from virtual events. We then talk about Twitch's "Brand Safety Score," new ads envisioning post-pandemic life, and TV makers leaving no ad spot unturned. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.
It’s now easier to reach a considerably wider audience thanks to virtual events. But to garner a strong ROI, event sponsors need to be proactive in generating leads and solid data.