X grew US unique visitors from 132.5 million in June 2025 to 132.8 million in March 2026 while rivals Threads (-43%) and Bluesky (-44%) both lost ground, undercutting the "X exodus" narrative, according to a May 2026 Comscore report.
Personalization separates B2B leaders: One-to-one campaigns correlate with market share gains, exposing a widening execution gap.
When Caitlin Clark suffered an injury that sidelined her for much of the 2025 season after a transformative 2024 rookie year, concerns emerged about the WNBA's trajectory. But the league proved resilient, with viewership recovering to 2024 levels by season's end despite an initial 55% drop in the two weeks following her injury, according to USA Today.
Just 7% of US adults use AI chatbots extremely often or often for health information, while 59% never use them at all, ranking chatbots last among seven major health information sources, according to an October 2025 Pew Research Center survey.
$11 billion Europe bet, faster delivery, and Prime expansion aim to lift overseas share.
Fannie-backed loans let buyers pledge Bitcoin, widening the mortgage pool.
Microsoft turns store tech into service engines: Project Solara swaps apps for AI agents, recasting devices as task-driven tools for retail and beyond.
Cheaper pricing and grocery scale test Amazon’s lead.
$2.25M in tickets for veterans ties brand trust to affluent World Cup fans.
As AI becomes embedded across the media ecosystem, marketers should focus less on the technology itself and more on the data powering it, according to Sean Black, general manager at Audience Path. At EMARKETER’s Ad Buyer Strategies Summit, in conversation with our analyst Yory Wurmser, Black argued that marketers need to look beyond industry buzzwords and understand what AI systems are actually trained on.
New tools aim to cut friction and amplify creativity.
Bluesky chases Reddit’s formula: With users dwindling, it trades the public feed for niche forums and video in a crowded field.
InMobi and Scope3 have launched a sell-side AI agent, unlocking autonomous media buying across the mobile ecosystem.
Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.
In today’s podcast episode, we discuss UK supermarket giant Tesco: its true superpower, its next big bet, and what it should cut—and keep—to maintain its position as the UK’s #1 retailer. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Lamb.
Local curation slashes publisher returns to 8% and fuels a 120-store expansion.
Security, reputation, and fees outrank mobile UX when choosing a bank, lifting BofA and Chase.
Gen X chatbot users (69%) outpaced both Gen Z (65%) and millennials (65%) in ramping AI chatbot use over the past 12-18 months, second only to Gen Alpha's 80%, according to a February 2026 Gracenote study.
Google AI Overviews remake the funnel: As post-purchase queries top 94%, brands should treat help docs as prime search real estate.