YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.
Energy drink brand Accelerator Active Energy believes their history with athlete creators gives them a competitive edge in connecting with fans.
Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025 survey from Supermetrics.
Many retail media networks operate independently from core business functions, but staying disconnected may limit how far they can grow. "Most retail media networks essentially were launched as startups within large legacy organizations, and they are tasked to grow and scale quickly in an industry that the rest of the retailer is not familiar with, which is media," said Molly Hjelm, head of retail media for Ace Hardware's RedVest Media network, during IAB’s Connected Commerce event last week.
Backroom inventory test could accelerate higher-margin ecommerce mix shift.
Jersey Mike’s and others test investor appetite despite softer discretionary demand.
Meta simplifies SMB ad tech: AI upgrades to Pixel and one-click Conversions API cut setup work and lower entry barriers.
In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.
Creators are all in on AI: They save hours generating and editing with AI as engagement and efficiency grow.
Google trims bad ads: It deployed Gemini to block 8.3 billion ads and 24.9 million accounts in 2025, helping legit ads appear in safer environments.
In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify.
Reddit rewards relevance: Brands earn trust by asking, crediting users, and inviting debate—not posting promos.
The TV commerce pioneer failed to evolve fast enough as social platforms captured growth.
Authenticity anchors brand value: 85% of buyers reward authenticity with higher spend; 52% exit after one poor experience.
Mounting competition and cost strain push Papa John’s and Pizza Hut to reset.
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Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.
OpenAI boosts ChatGPT ads: Click-based pricing, actionable ads, and richer metrics aim to ease doubts and justify spend.
This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.