In today’s podcast episode, we discuss whether Meta is best positioned to launch a personal AI agent like Muse, which use cases are most likely to drive adoption, and how we’ll need to rebuild the internet for this new reality. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, and Principal Analysts Yory Wurmser and Max Willens for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
In September 2026, we analyzed 5,630 ChatGPT and 5,630 Google Gemini recommendations across five automotive categories to compile the AI Visibility Index.
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion debt load, and how conversational commerce could disrupt the third-party marketplace flywheel. Join Senior Director of Podcasts and host Marcus Johnson, Vice President Suzy Davidkhanian, Analyst Marisa Jones, and Vice President and Principal Analyst Sarah Marzano. Listen wherever you get your podcasts, or watch the episode on YouTube or Spotify.
Wayfair is concentrating its fall advertising on sports with the “Wayfair Delivers” campaign, anchored by a new TV ad starring quarterback Matthew Stafford and his family. Stafford’s status as an All Star quarterback gives the spot contextual relevance for football fans, while the family setting gives casual sports watchers a relatable hook. Together, the two audiences help Wayfair get the most from its spend.
A limited-edition premium razor will test whether shoppers will pay more for better design and experience.
The approach lets them meet immediate staffing needs while keeping the option to retain workers longer if demand holds up.
The Big Five are closing the gap, yet clearer account benefits and lower fees could help them do it faster.
Its $10 million marketing budget favors early relationships, with long-term value tied to evolving needs.
BofA's accessible program shows the appeal of broader perks, but enrollment doesn't guarantee profits.
Oversaturated health influencer promotions and AI deepfakes are making verified expertise and credible voices essential for marketers.
The rise of AI means publishers need new revenue streams to protect their affiliate businesses.
71% of fans find recurring brand mentions more genuine, making long-term partnerships vital to credibility.
Many digitally native brands entering the physical world these days are looking to build community rather than a brick-and-mortar footprint. Canva recently staged what it calls the industry’s first experiential upfront, for about 300 prospective sponsors during Advertising Week New York (AWNY). The invite-only event pitched the rise of the "experience economy," emphasizing live, immersive brand activations as the new centerpiece of modern marketing and laid out the company's experiential roadmaps for its events including Canva Create, Canva AI Vision, and Canva Cabana.
Teaming up with "The Real Housewives of New York City" alum Dorinda Medley, the beauty brand launched an early-morning party at NYC's Smiley Coffee in January
Price remains important, but domestic origin can help retailers and brands stand out this holiday season.
Universal Cart brings price tracking, promotions, and cross-retailer comparison into one place for shoppers.
Social media creators and community ties may help reach audiences outside clinical settings.
Exclusive creator series give brands new ways to earn repeat exposure, though marketers should test impact beyond views.
Exclusive placements and concentrated reach can help marketers capitalize on key campaign moments.
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from those relying primarily on nostalgia, and what physical stores need to offer to give consumers a compelling reason to visit. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Arielle Feger, and Claire’s Chief Merchandising Officer, Jillian Cueff.