TikTok leads short-form video views, while Instagram drives engagement: The findings make reach and interaction distinct priorities.
Strong recall and ad tolerance give brands an edge, but frequency caps are key to avoiding fatigue.
This FAQ examines how quickly benchmarks are expected to grow, where marketers are directing their spending, and what those choices will mean.
This FAQ covers Meta's ad business scale, where the inventory is growing, and how advertisers should plan.
Experiences designed for children can increase spending by shaping where families choose to shop.
Multimedia replies give brands richer consumer insights, but engagement quality is more important than volume.
AI can fill capacity gaps, but marketers still need to sit in the driver’s seat.
Signs point to the broader "touch grass" shifts elsewhere, from phone-free events to Gen Z's own efforts to cut screen time while engaging in phone-free concerts and venues.
Brands can test the new feature with story-led creative, then compare results with 6-second views.
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.
Marketers should use creator shoutouts, interactive chat, and stream sponsorships to tap Twitch's purchase influence.
Higher-income households are gravitating to Costco, reinforcing that grocery value matters well beyond budget-conscious consumers.
Drop Shop uses exclusives and TikTok Live to shape discovery and capture beauty sales.
Marketers need stronger thumbnails and branding as passive exposure declines.
64% finance elsewhere, making budget tools and dealer inventory key to reaching shoppers before rivals do.
SMBs automating invoices through agentic AI saves valuable time; payment providers need to convince them to trust the tools.
AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero.
If the retailer’s new handbags catch on, they could bring press, social buzz, and more shoppers back to the brand.
Lower prices across Europe aim to keep cautious shoppers buying.
A $2 billion sales milestone reflects category expansion, and strong AI search visibility could bring more shoppers.