Shoppers prioritize gifting despite cost pressures, with wellness shaping purchases.
As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?
WPP Commerce kicks off reset: The holdco unites retail media muscle to steady losses, but rivals are already entrenched.
Share shifts to Aldi, Trader Joe’s, and online as shoppers chase price and curation.
As shrink returns to pre-pandemic levels at major retailers, margins get a lift in a still-tough climate.
Its new personal shopping service is intended to counter AI shopping with creator-led advice.
1-hour option fuels ecommerce ambitions as shoppers pay for speed.
RFK Jr. backs voluntary limits for food marketing, aligning unhealthy food with pharma in Washington’s broader crackdown on health-linked marketing.
With the debit transition complete, the issuer eyes its credit portfolio and travel platform for new growth.
The premium card—combined with Amex’s member model—bolstered spend
Data-rich insights from FMNs give advertisers purchase attribution over intent—and new ad venues give media networks a chance to showcase their utility.
On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Counterfeit seizures and brand tools reinforce its role as marketplace gatekeeper.
New partnerships and analytics enhancements aim to boost targeting and measurement as the chain leans on advertising.
Alibaba and other tech giants in China are accelerating AI adoption with aggressive subsidies and ecosystem advantages. OpenClaw is fueling agentic AI beyond chat into execution, giving users tools that act on their behalf. Consumer enthusiasm and trust are speeding the move toward agent-led commerce.
The anti-aging market isn’t fueled by broad, mass adoption. In reality, only about 10% of US consumers actively prioritize preventing signs of aging, according to YouGov’s 2026 Anti-aging report.
CEO transition puts retail media and marketplace growth at center of turnaround.
Energy drink brand Accelerator Active Energy believes their history with athlete creators gives them a competitive edge in connecting with fans.
Pump prices boost overall sales while discretionary categories lose steam.