Energy drink brand Accelerator Active Energy believes their history with athlete creators gives them a competitive edge in connecting with fans.
Many retail media networks operate independently from core business functions, but staying disconnected may limit how far they can grow. "Most retail media networks essentially were launched as startups within large legacy organizations, and they are tasked to grow and scale quickly in an industry that the rest of the retailer is not familiar with, which is media," said Molly Hjelm, head of retail media for Ace Hardware's RedVest Media network, during IAB’s Connected Commerce event last week.
The lack of a standard definition for agentic commerce reveals a fundamental split in how the industry is preparing for AI’s role in shopping
Backroom inventory test could accelerate higher-margin ecommerce mix shift.
The fourth annual Summer Beauty Sale is set to strengthen its category influence.
Jersey Mike’s and others test investor appetite despite softer discretionary demand.
As the cost of living goes up, legacy players can’t rely on brand loyalty alone—competitive perks win.
Brands can access the retailer’s influencer program and expert video reviews to build credibility and drive sales.
Rising gas prices are the visible face of the current energy crisis, but the real impact on retail runs much deeper. "Energy touches everything,” said our analyst Suzy Davidkhanian on “Reimagining Retail.” “It acts more like a tax on fixed costs like fuel and utilities, leaving less room for everything else.”
Widespread adoption of end-to-end autonomous commerce would accelerate ecommerce growth in the US and other major markets.
Roku’s scale reframes its ad story: 100 million homes enable event-led, data-rich campaigns—though Amazon and YouTube still lead in CTV dollars.
Shoppers can enlist couriers to return unwanted items and receive instant refunds—for a price.
The TV commerce pioneer failed to evolve fast enough as social platforms captured growth.
A divide between discretionary and essentials leaves rivals to compete on convenience or discovery.
Authenticity anchors brand value: 85% of buyers reward authenticity with higher spend; 52% exit after one poor experience.
Mounting competition and cost strain push Papa John’s and Pizza Hut to reset.
An all-in-one value of prepaid balances, loyalty rewards and promo points increases the value of its digital wallet for shoppers and retailers alike.
The issuer stands to pick up positive brand association with the NFL’s strong reputation.
The ease of getting loans makes installments attractive for rent and groceries—and easier to default later.
Nearly half of US AI users (49%) say they're likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative, according to a March report from EMARKETER and Publicis Commerce.