Block, parent company of Square, Cash App, Afterpay, and Tidal, partnered with ecommerce relevance technology company Rokt to deliver personalized offers at checkout. The partnership has evolved from a single-product integration into a model for scaling partnerships across multiple business units while maintaining customer experience quality.
The limited shelf life of Halloween raises the stakes. Seasonal campaigns don’t have months to turn awareness into consideration and eventual purchase. The path from creator content to checkout needs to be easy to follow, for consumers and marketers alike.
56 million US shoppers have abandoned carts over dearth of payment options, making broader wallet support a checkout necessity.
Lower items per order and weaker delivery sales show diners are becoming more selective.
Cost cuts could fund lower prices and store upgrades, but reversing share losses will require stronger reasons to visit.
Restaurant prices rose 3.4% YoY in July, while grocery prices rose 2.6%, a 0.8-point gap that's less than half what it was last winter, according to an August report from the US Bureau of Labor Statistics.
Wraps and creator content are helping reconnect the brand with Gen Z, though a sustained recovery remains unproven.
Slower growth is prompting more investment and new functional drinks as PepsiCo tries to sustain the brand's relevance.
Citi and Wells Fargo need stronger premium experiences to close the gap with Chase.
Building internally can protect customer data and secure the customer relationship.
They can stand out with personalized, human support and smarter savings options.
EMARKETER's Unofficial Monthly Retailer Awards recognize brands that stood out in September across three categories: most impactful campaign, best in-real-life initiative, and greatest under-the-radar move.
Commerce media has spent years riding a wave of new advertising dollars. But soon, the industry will need to prepare for a future in which growth comes at someone else's expense. According to EMARKETER's forecast, annual incremental commerce media ad spending will peak at approximately $17 billion in 2027 before declining through 2030. The money isn't drying up. But the pool of new spending that has helped fuel commerce media's expansion is approaching its peak, while more new players are lining up for a piece of it. “The opportunity to simply compete for new spend is getting smaller, and meanwhile, the pressure to generate and create new demands is increasing,” said our analyst Sarah Marzano during a "The Next Era of Commerce Media" presentation held during Advertising Week New York. For commerce media networks, the next opportunity lies in budgets that already have a home. Social media, paid search, and connected TV (CTV) command substantial portions of advertisers' media plans, and winning a share of that spending will require more than offering another way to buy ads on those channels.
Universal Standard’s latest collection shows strong demand for larger sizes even as other apparel brands cut back.
Walmart and Amazon move high-demand seller inventory closer to shoppers, improving speed and potentially margins.
The retailer denies cooperating with ICE, but the dispute risks distracting from improving sales and store investments.
Their mix of TV, social, and AI habits calls for targeting by life stage rather than age alone.
Users are bypassing traditional discovery channels and switching brands, making top rankings less relevant.
Exclusive dining can lift payment volume while giving consumers a reason to seek out eligible cards.
China dragged on Q3 results as shoppers favored hard luxury and US spending showed signs of cooling.