The Big Five are closing the gap, yet clearer account benefits and lower fees could help them do it faster.
Opening iPhone NFC could help rival wallets, but they’ll need compelling perks to change habits.
Many digitally native brands entering the physical world these days are looking to build community rather than a brick-and-mortar footprint. Canva recently staged what it calls the industry’s first experiential upfront, for about 300 prospective sponsors during Advertising Week New York (AWNY). The invite-only event pitched the rise of the "experience economy," emphasizing live, immersive brand activations as the new centerpiece of modern marketing and laid out the company's experiential roadmaps for its events including Canva Create, Canva AI Vision, and Canva Cabana.
Teaming up with "The Real Housewives of New York City" alum Dorinda Medley, the beauty brand launched an early-morning party at NYC's Smiley Coffee in January
As shopping journeys become more fragmented, the industry's next challenge is demonstrating how retailer data can improve advertising investments across those channels.
Price remains important, but domestic origin can help retailers and brands stand out this holiday season.
Universal Cart brings price tracking, promotions, and cross-retailer comparison into one place for shoppers.
Higher prices lift September spending: Retail sales rose faster than expected, though modest gains outside gas and autos reveal tighter household budgets.
Retailers can deepen loyalty with tactile experiences and measure their impact through repeat visits.
Its management says consumers have already optimized savings, leaving room for deeper relationships.
Higher limits give issuers a chance to reclaim consumers who turned to fintechs during tighter lending.
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from those relying primarily on nostalgia, and what physical stores need to offer to give consumers a compelling reason to visit. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Arielle Feger, and Claire’s Chief Merchandising Officer, Jillian Cueff.
Live sports is becoming a bigger part of streaming advertising, but reaching fans is no longer enough. As sports rights migrate to streaming platforms and advertisers gain access to new formats, brands are under pressure to demonstrate that their investments are influencing consumers, not simply generating impressions. For Amazon, that means expanding its sports portfolio, attracting advertisers that traditionally haven't invested in sports, and developing ad experiences that complement the action rather than interrupt it.
Amazon is on the verge of overtaking Costco as the second-largest US consumer packaged goods (CPG) retailer, with an 8.1% market share compared with Costco's 8.2%, according to Numerator. Walmart still leads with 20.8%, but Amazon's rapid growth in grocery has put second place within a tenth of a point.
The retailer is using its holiday beauty sale and updated experience to capture more category spending.
Free cash deposits at 90,000+ retail locations could help attract and retain younger customers.
Cyber Five sales are set to grow faster than the season overall as consumers focus purchases around promotional periods.
Holiday events, unique products, and tech give shoppers reasons to visit beyond convenience.
Brands can improve organic discovery by giving AI platforms the images and product details needed to build them.
AI-powered kiosks appeal to younger diners, but digital convenience shouldn’t replace human connection.