But growing economic pressures will likely weigh on demand in the second half of the year.
Wellness Shorts average 116% viewed: Repeat viewing makes instructional content a strong format for building trust and product consideration.
Drug price negotiations helped lower overall prices, but many patients still don't feel savings at the counter.
Weaker spending from lower-income households points to the need for stronger products and execution, not just lower prices.
Consumers want simpler snack labels, but not at the sacrifice of taste and quality.
Sellers can give patrons targeted offers to boost visits and spend.
As annual fees creep up, members need solid lounge service and experience to justify the cost of cards.
Retailers need to beef up co-brand rewards to secure spending made through card-funded digital wallets.
71% of US shoppers who use AI at least monthly turn to AI assistants when making purchasing decisions, according to an April survey from Profitero.
Secondhand resistance is collapsing on both ends at once. The share of consumers saying they were not at all likely to buy a secondhand gift fell from 68% in 2022 to 51% in 2026, while the share who are "very likely" to do so more than doubled, from 8% to 17%, according to CivicScience.
This FAQ covers Gen X's spending power, digital behavior, and what authentic marketing to this generation looks like in 2026.
Its $3T opportunity hinges on turning existing banking ties into deeper investment relationships.
Brands can’t count on China to drive demand until financial markets stabilize and the pressure on affluent consumers eases.
A recent Supreme Court ruling could raise broker insurance and vetting costs, making transportation more expensive.
Gen Z favors multimedia streaming bundles: Marketers should evaluate audiences inside each package rather than treating reach as a proxy for brand fit.
Premium ice cream products were a bright spot in falling US ice cream sales—wellness-centric consumers are still willing to spend on higher-quality treats.
Chatbot embeds can help FIs win Gen Zers and millennials where they research their financial questions.
Ecommerce drove Q2 growth while pharmacy headwinds and softer store traffic exposed new challenges for its physical business.
Walmart ads climb 38% as sales cool: Its expanding retail media tools give marketers more options to reach high-intent shoppers beyond Walmart.