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Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans 

Mar 3, 2021

On today's episode, we discuss whether Disney+ can overtake Netflix as the top streaming service and how important subscription bundles will be in the future. We then talk about which of the streaming platforms is winning the "original" and "exclusive" content battle, Netflix's free content strategy, and AT&T's plans for DirecTV. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

In yesterday's live podcast (broadcast on Clubhouse), we discussed the audio social network movement: the advantages, disadvantages, key players, and what marketers should consider. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle.

Ecommerce supply chain issues—from out-of-stock products to delayed deliveries—have been at the forefront of consumers’ minds since the beginning of the pandemic. Well before the 2020 holiday season, concerns mounted about “shipageddon,” a potential event in which the supply chain wouldn’t be able to adequately meet significantly elevated ecommerce demand between Thanksgiving and Christmas.

Learn about the three surprise successes Suzanne Kounkel, CMO of Deloitte, saw during a tough year and hear her inspiring advice for female executives. Watch Industry Voices, a conversation between Suzanne and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

A B2B company’s brand does a lot of heavy lifting. It is the embodiment of who the company is, what it stands for, and how it will serve its customers, employees, and (in a more grandiose fashion) its industry and society.

Major changes are coming to how advertisers and others in the ecosystem can identify users across channels and devices. The loss of third-party cookies and changes to Apple’s Identifier for Advertisers (IDFA)—rumored to roll out this month—will affect ad addressability, but also measurement and attribution. Advertisers are taking steps in response, including more emphasis on first-party data, data collaborations, and modeling-based approaches.