On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Affirm partnered with Shopify to give customers access to a BNPL solution, and Klarna got a $639 million cash injection to fund expansion.
Presenting customers with a range of coverage options will boost satisfaction, and this partnership reflects Nationwide’s insurtech ecosystem strategy, which we will see replicated in the wider US insurance market.
CIBC places first in mobile: The banking giant topped J.D. Power’s Canadian mobile app customer satisfaction survey—a designation it may have earned in part due to some recently rolled-out features.
Pharma companies are finding it difficult to hire data science talent—we think it’ll make AI drug discovery startups like Valo (who is going public via a $2.8B SPAC merger) attractive partners.
Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Decibel by Medallia’s Cindy Lynes, director of product marketing, and Nissan’s Dip Shah, senior manager, global CX optimization. They will discuss how marketers can create better customer journeys, and deliver bottom-line results.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring ActionIQ’s Tamara Gruzbarg, head of customer insights, and e.l.f. Beauty’s Brigitte Barron, director of global CRM and customer growth. They will discuss how e.l.f. Beauty is driving its D2C transformation and expanding customer loyalty.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Adobe’s Bridgette Darling, senior product marketing manager. She will discuss how to optimize the entire customer journey with intelligent decisioning and insights.
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eMarketer was pleased to moderate a Tech-Talk Webinar featuring Criteo's Rory Mitchell, executive managing director, Americas. He discussed how travel and retail advertisers can prepare for the increase in travelers, and flight, hotel, and car rental bookings.