How consumers really use AI: Inside the adoption curve

This session was made possible by Uber Advertising and explores AI behavior.

How are consumers actually using AI today? During Cannes Lions, EMARKETER’s Nate Elliott sat down with Uber Advertising’s Edwin Wong at the Uber Villa to unpack findings from our new survey of 1,500 US consumers, exploring how AI is changing the way people search, shop, plan, and make decisions, and what those shifts mean for marketers.

Watch the full session:

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