Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.
OpenAI boosts ChatGPT ads: Click-based pricing, actionable ads, and richer metrics aim to ease doubts and justify spend.
This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.
Inflation fears and fuel risks from the Iran war squeeze retail and discretionary demand.
On today’s podcast episode, we discuss the stats that best explain how sports betting is taking over America, Americans’ sentiment toward how betting impacts sports and society, and how brands might be able to get involved in the betting space responsibly. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Forecasting Analyst Zach Goldner. Listen everywhere, or watch on YouTube and Spotify.
Coachella is a three-phase marketing engine: Treat it as pre-, live, and post-event moments to capture intent and measure full impact.
Allbirds’ AI gamble: Sneaker brand ditches D2C for GPU leasing, but hype can’t mask zero assets, customers, or edge in AI services.
This FAQ examines why the brand-versus-performance tension is intensifying, what the data reveals about budget shifts, and how marketers can prove brand marketing's value in an era of heightened accountability.
NBCU accused the ratings firm of undercounting TV after a delayed update favored streaming and rattled marketers.
Online ads near $1.5 trillion as social outpaces all channels and Meta proves its scale.
On today’s podcast episode, we discuss how this kind of energy-driven inflation shows up differently for retailers compared to what we saw with tariffs last year, the ripple effects that are being underestimated, and which of these changes we think are temporary versus those that will actually reshape how people shop. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and Analyst Rachel Wolff.
Digital shelf labels (DSLs) are gaining momentum in retail stores, as major players prepare to scale adoption. Walmart recently announced plans to roll out DSLs across its entire store fleet within the next year, while Kroger has already begun replacing traditional paper tags with electronic labels in its Cincinnati-area stores.
Adobe rewires creative workflow with agentic AI: Firefly AI Assistant runs Photoshop to Premiere from one prompt, aiming to speed production.
Amazon becomes OpenAI’s enterprise gatekeeper: A $50 billion pact makes AWS the exclusive cloud for Frontier agents, heating up rivalry with Microsoft.
Hybrid tiers fuel streaming’s next phase: Platforms prioritize extracting more value from existing audiences as ad-supported streaming revenues grow.
Elevated fuel expenses offset larger refunds, weakening purchasing power and core retail growth.
A recent Pfizer warning shows that regulators are leaning into policing Facebook ads as closely as TV commercials.
Publicis' AI-led growth and new business wins show resilience in a challenging macro environment.