Virality for hire: Coinbase, Lionsgate, and MrBeast embrace clip farming, while platforms crack down on recycled content and hidden sponsorships.
Handbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers.
Yum Brands sells the chain after years of competitive erosion.
Chase’s European expansion could force rivals to improve digital banking, rewards, and savings offers.
Revenue, innovation, and trust are the new priorities.
A Lids partnership and private-label pop-up keep assortments fresh and relevant.
Chrome ad reach expands: Google’s ad-blocker phaseout boosts visibility, but newly reachable users may ignore ads or switch browsers
Trust deficit deepens: News trust hits lows as platform use climbs; marketers must pair short-form video with transparency.
Community drives discovery: Facebook uses Group posts and reviews to shape AI answers, making user-generated content a brand visibility lever.
In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
UK redraws youth marketing: As social platforms lose under-16 users, brands may need families, messaging apps, and real-world experiences to stay relevant.
Walmart Connect is expanding its audience data offering into YouTube streaming inventory through Display & Video 360, allowing advertisers to target Walmart audiences more precisely while tying campaigns back to shopping behavior and sales outcomes.
New creative role aims to translate trends into sustained shopper interest.
As rivals gain ground, the chain refreshes nearly every part of the experience.
Reddit's entertainment edge: Reddit turns fandom into measurable ROI, delivering results from discovery through retention.
AI can reroute purchase decisions: Consumers are changing brands and relying less on owned channels for answers, making AI engine audits crucial.
Consulting’s credibility crunch: AI-assisted research without rigorous verification risks reputational fallout for both top firms and the brands that rely on them.
Salesforce’s latest AI buy raises a key question: Can agents resolve issues—or just close tickets?
Age gates meet reality: Canada joins a global youth crackdown, but Australia shows teens often bypass digital lockouts.