In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Banks want recurring fees, but customers must see benefits that free accounts can't match.
Credit unions are leaning into cash prizes to earn attention.
From Home Depot to Wayfair, retailers hunt for growth beyond home sales.
Sports deals can fuel year-round community investment, not just brand exposure.
Podcast ads earn patience and credibility: Listeners often tune out podcast ads, but host trust and low annoyance make the channel brand safe and actionable.
YouTube turns sharing into strategy: In-app DMs make Shorts more social, helping brands spark repeat views while keeping analytics under one roof.
Store inefficiencies are getting worse, not better, meaning retailers must be more careful than ever with deploying store intelligence technology.
A chatbot orders meals and groceries, betting prompts can beat browsing.
Pinterest taps Amazon to woo creators, boost shopper confidence: Storefront links streamline affiliate pay, while Amazon ties aim to increase trust and buying.
Google and Walmart link YouTube ads to sales: DV360 taps Walmart data to tie video spend to checkout results, tightening commerce attribution.
Mercado Libre invests big while Walmart opens up its US marketplace to the south.
The fintech touts 2.25% interest and low fees as bank satisfaction drops, testing incumbents’ grip on deposits.
Instagram hands users the wheel on feeds: Your Algorithm lets people tune topics, testing if control can lift time spent and offering brands deeper user data.
Hearst’s AURA IQ goes real-time: AI turns briefs and reader data into instant media plans, doubling CTR in early tests.
Meta taps Reels’ captive moment: New 5-second post-view ads aim to monetize 46% of time spent—without interrupting the scroll
Industry KPIs flag Gen Z drop-off: Software sites lost 43% of young visitors over six months as chatbots absorbed search, schoolwork, and workflows
LinkedIn wants to be a B2B influencer hub: A new marketplace lets advertisers browse creator “cards” to find ideal partners.
Energy-driven inflation erodes consumers’ purchasing power, clouding H2 demand.