On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive.
Expanding Prime Air to nearly 500 cities could make ultrafast delivery a bigger part of everyday shopping.
With broader campaigns that include both off-site channels and retailer-owned environments closer to purchase, brands have an opportunity to make lasting impressions prior to purchase with memorable campaigns.
A softer Marmaxx quarter comes amid signs that competitors are chipping away at the retailer's long-held advantage.
Mandatory disclosures could discourage retailers from using tailored prices as consumers grow more wary of the practice.
A TD survey reveals that students act on AI financial advice, making trusted resources key to acquisition.
Spectacle events surrounding sports are pulling viewership numbers that rival, and sometimes exceed, the games themselves. That creates new openings for advertisers to reach passionate audiences in low-stakes, high-excitement environments. Major sporting events reveal broader cultural trends. "Amazon is in such a unique position to give us an idea of broader consumer sentiment because of its scale and reach," our analyst Sarah Marzano said on a recent episode "In the Game." The same principle applies to sport-adjacent spectacles, which reveal an unsatiated hunger for collective experiences that traditional game broadcasts don't satisfy.
Widespread use without employer support risks workflow fragmentation and lagging governance.
Attentive makes timing the personalization: AI Grow targets when to ask, not who visitors are, offering relevance without relying on personal data.
An intimate look at WPP’s decline: Court filings reveal that data shortcomings and layoffs lead to major client losses
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
31% of US adults say poor customer service while trying to resolve a problem is the most likely reason they would post publicly about a brand, more than double the 14% who would post about paying for expedited shipping that never showed up, according to a March survey from Radial.
High satisfaction rates hide weak perceived value, risking retention.
Convincing consumers to download the plugin will be an uphill battle for a traditionally backend brand.
TikTok influences how young investors act, making credible, engaging financial education an acquisition tool for banks.
AIG’s broad coverage gives it an edge, but bigger projects could test even its underwriting limits.
Lower thresholds widen discovery, giving brands another way to vet partners beyond follower counts.
On today’s podcast episode, we discuss the three biggest questions surrounding Spotify right now: Why is there a disconnect between Spotify’s ad-supported revenue and its ad-supported users? Will podcast advertising provide another wave of growth? Can Spotify generate meaningful supplementary revenue from its new “Reserved” ticketing service in partnership with Live Nation? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor Daniel Konstantinovic. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Bombas has distributed millions of pairs of socks through Soles4Souls' network since 2018, scaling fast without loosening its mission-driven commitments. Kelly Cobb, vice president of impact at Bombas, joined Teaster to discuss what separates enduring partnerships from one-off campaigns.
Gift-giving travelers are an increasingly captive audience for brands this upcoming holiday season. Watch and accessories brand Fossil tapped into this group successfully last year, and more brands will likely follow as travel media networks mature. US travel media ad spending is expected to reach $2.39 billion in 2026, up 22.9% YoY, according to EMARKETER's June forecast. While travel media’s share of commerce media is declining due to a concentration of endemic travel brands, according to EMARKETER analysis, Fossil’s positive results indicate that travelers are open to shopping, especially around the holidays and other high-volume travel periods. Reaching holiday travelers at major hubs In Q4 of last year, Fossil executed a travel media campaign in six major airport hubs, including New York (LaGuardia Airport), Dallas-Fort Worth, Houston, Los Angeles, Atlanta, and Chicago. The mix included in-flight Wi-Fi on JetBlue and American Airlines, in-stream video at airports, and a “virtual holiday pop-up store.” Fossil also amplified the campaign on Instagram and TikTok. Digital Culture Group (DCG) managed multiple arms of the campaign, in collaboration with media agency Assembly and ReachTV.