Walmart and Amazon move high-demand seller inventory closer to shoppers, improving speed and potentially margins.
The retailer denies cooperating with ICE, but the dispute risks distracting from improving sales and store investments.
Exclusive dining can lift payment volume while giving consumers a reason to seek out eligible cards.
In today’s podcast episode, we discuss what would happen if an extended MLB lockout led to a death spiral for regional sports networks (RSNs), the BBC started carrying advertising, and Meta’s Muse flopped. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analysts Bill Fisher and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
By adding clearer website access instructions, brands can push AI crawlers to high-value content.
In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in shaping digital transformation strategies across channels, why AI isn’t fixing your measurement problems, and how organizations are responding to the growing pressure to prove ROI. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Chris Wood and AppsFlyer Chief Marketing Officer Ran Avrahamy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
As the economy continues to put a strain on many household budgets, a number of consumers are planning to use annual holiday sales to stock up on everyday essentials, as well as buying gifts.
Marketers, creators, and brands descended on midtown Manhattan this week for Advertising Week New York (AWNY), and the conversations kept circling back to three themes: fandom, trust, and street activations. Brands came to make news: TikTok announced new tools to expand the reach of TikTok Shop, Meta launched an upgrade for its Ads Manager business assistant, and Olyzon rolled out an agentic orchestration platform. But beyond the reveals, trends emerged from session topics, panel discussions, word-of-mouth, and private conversations. They revealed the growing importance of fandom's audiences, looking for trust, and IRL activations.
Social content can turn interest into purchases, even as stores and shopping sites remain key discovery channels.
Sponsored health content on social media is competing for attention—brands can differentiate by sharing balanced patient experiences that go beyond product benefits.
Chipotle, Gap, and E.l.f. are creating music and content designed to earn attention rather than interrupt it.
Centralizing staffing, SEO, reviews, and marketing can reduce costs and reliance on multiple tools.
Creator-led movies like "Obsession" helped the summer box office break all-time records, and brands are racing to capitalize on their creator partnerships and refine creator media for a wider audience. Experts warn that brands still have lessons to learn. "Stop being afraid of the risk-taking aspect," filmmaker and creator Gray Fagan said at Advertising Week New York, recounting how HBO Max handed control of its social media brands to college interns, including himself, and saw massive success. "They gave us control. They took that risk, and a bunch of brands followed after because we were one of the first on there."
Fall sales events drove consumers to spend even if holiday gifting wasn’t their goal.
Uniqlo’s mix of function, quality, and style is helping it gain ground without chasing fast-fashion trends.
A tie-up could spread some costs, but the deal’s size and operational mismatch make it difficult.
Brands need to align marketing with consumer tastes and adjust quickly when messaging misses the mark.
Its elementary school curriculum offers a long-term brand-awareness play.
Protect 360 offers a new revenue stream, while threat resolution could help the bank earn customer trust.
Campaigns should plan alternatives like converged TV and the open web to maintain voter reach.