OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.
A hit on Middle East data hubs could ripple through payments, logins, and ecommerce worldwide.
78% of US marketers admit to wasted spend from weak measurement, even as they boost budgets.
Consumers buy more from brands that deliver tailored video, but weak data can stall personalized content at scale.
CSAM scanning halts as the ePrivacy Directive expires, complicating child safety as Greece and others eye youth social bans.
61% of US retail business decision-makers use media mix modeling to measure incrementality, according to December 2025 data from Feedvisor.
On today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success should be measured. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Paul Briggs, and Analyst Rachel Wolff.
Airlines bulk up lie-flat and luxury seating tiers, but a broader pullback clouds the hospitality outlook.
82% try new brands with simple policies, but denials risk churn and backlash.
Consumers are increasingly making decisions inside AI conversations, before traditional signals ever appear. That shift is creating a new visibility gap between brands that can access early intent and those that can’t.
Content marketing is at an inflection point. AI tools have made it faster and cheaper to produce content at scale, but the resulting flood of material creates challenges on marketers' highest-earning channels.
On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.
Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.
AI has already overhauled how retailers think about the beginning of consumers' purchasing journey. How AI can help in the middle of that funnel, as consumers deciding what and where to purchase, is starting to take shape.
Reduced USPS volume could mean higher rates and tougher delivery economics for small and midsize retailers.
Google's AI Max drives up to 80% sales gains, but trust concerns linger as conversational ads test user confidence.
HubSpot connects CRM lifecycle data to TikTok ads, pitching itself as the control layer for performance media.