As satisfaction falls, retailers that keep prices and experiences aligned can win shoppers back.
A playful campaign highlights the tradeoffs of bargain shopping, but stronger differentiation is needed to win back customers.
Protein-focused RXBAR and Quest top their category in EMARKETER’s inaugural US Food and Beverage AI Visibility Index, giving them an edge over general nutrition brands in a high-demand category.
Its airport lounge plan tests whether mobile-first customers value owned experiences enough to open accounts.
Reddit’s AI appeal creates a marketing trap: The tactics meant to earn LLM visibility could erode the human content that makes Reddit valuable.
AI ad tracking gets more transparent: A new Similarweb tool reveals ad context and competitors, which could help marketers make smarter budget decisions.
Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.
Gen Z shoppers make room for beauty, coffee, and travel despite low savings
Unwell joins other celebrity-backed brands that won attention but could not sustain sales.
Issuer FMNs have an opportunity to turn data insights into more personalized rewards.
Financial guidance starts on digital platforms, giving banks a chance to build credibility before decision-making.
Record results suggest its Latin America growth strategy can travel, priming it for US expansion.
The old athlete-brand relationship playbook is changing quickly as athletes become creators. Instead of waiting for networks or press offices to shape their narrative, athletes are building the studio themselves, streaming from on their smartphones, with no scripts in sight on platforms like Amazon’s live-streaming service Twitch. When WNBA stars Courtney Williams and Natisha Hiedeman turned the 2026 All-Star Weekend into a 72-hour Twitch livestream with a peak audience of 36,000 concurrent viewers, or when former Boston Celtics forward Jaylen Brown processed a trade to the 76ers with nearly 30,000 viewers, they were doing more than traditional press hits. They were talking directly to their fandom and sponsors followed.
Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.
But unsuccessful efforts to apply the same playbook to Kate Spade challenge the company's long-term prospects.
US consumers are unlikely to bite for low cash-back rewards gated behind monthly fees.
Projecting exclusivity by partnering with prestige brands and experiences set Amex apart.
Snap wants pharma’s ad dollars, with a new format that keeps Rx ads cleaner and compliant, though potential FDA disclosure changes could undercut its value.
Facebook tries to close its creator gap: AI Creator Studio tackles weak creator tools as its US influencer spending share keeps slipping.
The Trade Desk struggles against Amazon competition: Q2 results show advertisers prefer a cheaper exchange over an unbiased one.