At AWNY, Amex talks about how it won over women music superfans with exclusive artist access.
Its discovery model lets SMBs reach nearby consumers without relying on search or large followings.
AI may be capable of extraordinary things, but for marketers, its biggest opportunity right now is decidedly less exciting. “You've heard a lot of great things about AI so far today, but I wanted to share a secret with you, which is that actually AI is pretty boring,” said our analyst Nate Elliott at EMARKETER’s Future of Digital summit. “And I want to be clear: Not only do I not think that boring is a bad thing, I think that boring may well be AI's superpower.” Rather than waiting for AI to reinvent advertising, marketers may find more immediate value by applying it to the repetitive, data-heavy work they already do.
Brands already face pressure to react quickly to shopping behaviors, platform algorithms and trends. But it stood out at ShopTalk that reflexively responding to every signal can distance consumers from a brand.
In August 2026, we analyzed 6,560 ChatGPT recommendations across 28 B2B agency and marketing technology categories to compile the AI Visibility Index.
In today’s podcast episode, we discuss how our relationship with screens is changing, how the emergence of consumer-facing AI is influencing the way we spend and divide our attention, and how retailers and brands are designing experiences that people remember rather than simply photograph. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, Senior Vice President and Head of Marketing at Atmosphere TV Lindsay Sutton, and Chancellor’s Professor Emerita of Informatics at the University of California, Irvine, Gloria Mark. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
In Q3 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the AI Visibility Index.
Direct product links can protect conversions across brand and creator content.
Security, transparency, and approvals can build trust before consumers hand over higher-value purchases.
Comerica offers the bank a path to deepening current relationships, though its $10B deposit target looks ambitious.
Recurring cardholder perks can deepen engagement while supporting the bank’s Tennessee expansion.
iSpot will validate outcomes, helping advertisers judge placements and bolstering Hallmark’s pricing power.
AI has made it easier than ever to produce marketing content, but speed doesn’t guarantee quality. Better work depends on giving AI the right context and keeping human judgement at the center.
Zefr and Reddit give advertisers finer suitability controls as Reddit vies for a larger share of social budgets.
Muse, a personal AI agent that carries out tasks like searches and shopping on its user’s behalf, has already proven popular. It launched in the US on September 8 and passed 2.5 million downloads by September 21, with an estimated 448,000 daily users by day 10.
Shop to Light turns digital labels into a tool for finding items, stocking shelves, and filling orders.
The deal adds underwriting and distribution as the competition for small-business borrowers heats up.
Users can virtually try on apparel and save products, making discovery more interactive.
The fintech is testing if its one-day musical can reach beyond its 1,200 seats with digital clips.
The $8B deal gives rivals an early view of four novel drugs to follow the duo’s blockbuster drug, Dupixent.