Key stat: X grew US unique visitors from 132.5 million in June 2025 to 132.8 million in March 2026 while rivals Threads (-43%) and Bluesky (-44%) both lost ground, undercutting the "X exodus" narrative, according to a May 2026 Comscore report.

Beyond the chart:

• The "X is being dethroned" story had its peak moment in early 2026. SimilarWeb data cited by TechCrunch briefly showed Threads passing X in daily mobile users, but the momentum didn't translate into sustained reach, with Threads shedding 43% of its US unique visitors since.
• Meanwhile, X's active user engagement remains rock-solid. Active US X users spend an average of 34 minutes per day on the platform, a figure that has held steady since 2022 despite advertiser turmoil and CEO turnover, per EMARKETER forecasts.

Use this chart: Drop this in your social media planning when teams want to pull X budget to test Threads or Bluesky. The combined audience of both alternatives still trails X by 100 million-plus visitors. Use this to defend X allocation and benchmark experimental spend against realistic alternative reach.

Related EMARKETER reports:

• US Time Spent With Social Networks 2026 (EMARKETER subscription required)
• US Time Spent With Media 2026 (EMARKETER subscription required)

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.