LinkedIn and OpenAI build AI hiring platforms, threatening staffing firms’ 15% to 30% markups.
Creator marketing has evolved from a nice-to-have resource for generating buzz to an essential part of a retailer’s commerce strategy. Gap Inc. serves as a prime example.
Two massive sites test whether offline retail can finally complement its ecommerce clout.
Snap pilots $4.99 to $19.99 subs as DAUs dip, chasing steadier revenues beyond ads.
Claude’s ad-free stance at the Super Bowl drove 11% user growth as trust fears shadowed ChatGPT’s ad plans—but scale gaps remain vast.
But as competition intensifies, high traffic isn’t enough—brands must pair visibility with proven product efficacy to convert surging consumer interest into loyalty.
Rising FDA enforcement pushes drugmakers to revisit messaging and risk framing.
Live sports boosted cable viewership in January, but streaming’s dominance signals marketers must balance CTV precision with linear scale.
68% expect social to deliver the most value, pairing low costs with AI and UGC to rival bigger brands.
This FAQ addresses how AI fits into customer experience strategy in 2026.
With US retail media ad spend hitting $60.32 billion in 2025, retailers and advertisers alike are exploring how non-endemic partnerships can expand reach, unlock new revenue streams, and deliver relevant advertising experiences to shoppers.
74% of US adults support federal rules that would prevent the collection of personal data on children, making it the top-ranked proposed regulation for children's social media use, according to a December report from CivicScience.
On today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape media planning for brands that traditionally buy based on reach or demographics rather than emotional resonance. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Brian Gleason, CEO of Seedtag. Listen everywhere, and watch on YouTube and Spotify.
Data interoperability is becoming leverage; brands may need neutral infrastructure to activate signals consistently across emerging AI endpoints.
On Jan. 25, Netflix livestreamed climber Alex Honnold scaling Taipei 101, one of the world's tallest buildings, without ropes or safety gear. The event brought in over 6 million viewers, and continued the streaming giant's investment into live, tentpole events that could change how marketers approach streaming campaigns.
Revenue gains from personalization are clear, but siloed data and slow AI rollout keep scale out of reach for brands and agencies.
Dentsu is entering repair mode; a record impairment and leadership shift mark a pivot toward cost control and disciplined capital allocation.
Marketers fear AI flooding search and inboxes, eroding differentiation just as SEO, email, and traffic performance slide.
Restaurant industry sales will inch up 1.3%, but only chains with clear value and identity will win.