Some 69% of US consumers plan to use AI while shopping this holiday season, according to Impact. Finding deals, comparing prices, and summarizing promotions tied as the top use cases. Shoppers also plan to use AI for product recommendations, review summaries, and local inventory checks.
"If you do not have a gaming strategy, it's clearly too big to ignore now," Charles Hambro, CEO and co-founder of GEEIQ, said at EMARKETER's Future of Digital summit last week. "But you should not get bamboozled by 'Oh my god, we're gonna build unbelievable worlds.' Be very, very self-disciplined with regards to what are my CPMs for this audience." Nearly 60% of US consumers will be digital gamers this year, according to EMARKETER's forecast, yet only 2.4% of total digital ad spend in 2026 will go to gaming. It's a delta that represents both a significant opportunity and a cautionary tale for marketers who rush in without proper measurement frameworks.
Retailers must offer terms that limit costs without making high spenders abandon the purchase.
Premium Boost uses rates to strengthen checking, savings, and wealth relationships.
Subscription benefits could lure younger switchers, but serving 9.6M customers may prove costly.
Realize ID can clarify fragmented journeys, but blind spots in major AI platforms limit its reach.
New reporting traces search ad delivery, but marketers still need strong data and human oversight.
A marketing mix model (MMM) is only useful if marketers can trust its findings and put them to work. AI is making MMM faster and easier to use, while real-world experiments and third-party validation help keep the results grounded.
TikTok Shop's rapid growth is attracting prestige retailers who are now making the leap onto the platform.
On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer might now need a beauty strategy. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, and Principal Analysts Sky Canaves and Carina Lamb.
Sustainability helps, but it works best when paired with value, style, and quality.
Transaction data can lure advertisers, and reach beyond Citi’s app will help unlock more ad spend.
As chatbots influence purchases, brands should make authentic customer feedback central to GEO efforts.
New tools steer discovery and creation, giving brands more reasons to optimize for AI while keeping creative distinct.
Many marketing teams are hitting their goals, but far fewer are built to adapt when the market shifts. A more mature partnership strategy can help CMOs diversify growth, reduce channel dependency, and gain a clearer view of what’s driving results.
Journey Home moves Alliant earlier in the customer journey to win future borrowers.
More space can ease crowding, while better food and drinks make premium card perks more valuable.
The retailer is meeting shoppers where discovery happens, pairing social commerce with creator content ahead of the holidays.
Predictive targeting can uncover sales opportunities, but marketers should account for imperfect AI predictions