Opening its creator program to workers could build trust with shoppers while expanding brands' social reach.
Today, Marketbridge and Meltwater announced a partnership to sell B2B go-to-market strategies and intelligence for generative engine optimization (GEO). Some 32% of B2B buyers worldwide use generative AI chatbots to discover new vendors, nearly matching web search and peer recommendations at 33% each, according to a July 2025 Responsive survey reported in EMARKETER. Among US B2B buyers who use AI, 35% use it for discovery, 43% for consideration, and 31% for purchase decisions, per Google and National Research Group’s June-July 2025 survey.
Meta vows to fight misleading AI content: An EU pact will force advertisers to clearly label AI content even as usage climbs.
As access replaces purchases, brands must earn loyalty with flexibility, transparency, and lasting value.
Facebook adds a user trust layer: Free identity badges may help users and sellers, but optional adoption will determine their long-term value.
Campaigns from Coca-Cola and Unilever boosted sales while generating customer insights and brand lift set to outlast the event.
Deposits, checking, and savings deepen relationships that can lift customer lifetime value.
J&J serves as a case study on the power of brand resilience during a prolonged court battle.
AI health scam ads are fooling vulnerable patients, making consumer education with trusted healthcare creators a growing imperative for credible health brands.
At Cannes Lions 2026, Jonathan Stringfield, Vice President, Microsoft Advertising & Gaming Business Leadership, met up with EMARKETER’s Max Willens at our Cannes studio to discuss gaming’s evolution into one of the most influential entertainment and cultural ecosystems,
AI ads ignite spending: Chatbot and AI search formats drive $32 billion in spend as discovery moves beyond blue links.
The great agency DIY shift: Media buyers are shrinking vendor rosters as AI coding tools make proprietary builds cheaper—but scale remains a risk.
Limited-edition drops could boost loyalty and profits as new vehicle demand slows.
Fee-based business has cushioned pressure on interest margins, but Wall Street rivals still dominate high-value client work.
Free shipping and discounts could turn the platform into a destination for repeat purchases, not just impulse buys.
82% of weekly AI users use Google Search every day, compared with 71% of all internet users, according to a May 2026 survey from EMARKETER.
Google doesn’t penalize AI use in search: But human-created content still outperforms AI, suggesting quality over quantity should be the goal.
Chat controls speed up campaign work: PropellerAds moves campaign management into chat, simplifying control but lacking dashboards' visual checks.
Google sends fewer clicks to websites: Brands may need to rely less on organic search as AI Overviews and zero-click results make traffic harder to earn.
29% of US digital buyers picked up their online order at the store in May 2026, up from 22% in 2023, making it the only delivery method to grow every single year, according to a June report from Bizrate Insights and EMARKETER.