Podcasts turn attention into action as opt-in listening drives searches, site visits, and a 22% purchase rate.
Agency roles are shifting upward; execution is becoming software, while oversight, integration, and governance gain importance.
Lawmaker and user backlash kills Flock partnership, exposing limits of opt-in AI surveillance plays.
AI tools are becoming some travelers’ first stop, reshaping discovery and pressuring search-driven players.
77.5% of US CEOs anticipate inflation will negatively affect their business forecasts, making it the leading concern ahead of tariffs (70.6%) and US-China relations (68.6%), according to a November survey from Stagwell, The Wall Street Journal, and the National Research Group.
Retailers can now pay to surface products alongside AI recommendations in high-intent moments.
Fines and tax probes test regulators’ limits, but its market grip remains firm.
Internal docs clash with trial defense, raising risks for youth targeting and “time spent” metrics.
Gaming’s 42% jump and ChatGPT’s ad push signal a 2026 reset.
Roku wins in Q4 with $1.4 billion in revenues and 145.6 billion streaming hours, cementing its CTV scale and ad growth edge.
On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.
Engagement peaks at 1 to 3 minutes, dips at 3 to 5, then rebounds, challenging the “shorter is better” playbook.
59% of US teens ages 13-17 say they have used ChatGPT, meaning a majority of the next generation of consumers is already turning to AI chatbots, according to a December report from Pew Research Center.
On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make social commerce feel like real retail, how creators are evolving from marketing vehicles into platform storefronts for brands, and more. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, and Senior Analysts Carina Lamb and Minda Smiley.
Instagram is reportedly expanding Meta's ecosystem with Instants, a Snapchat-style app that would add inventory and reach, reinforcing Meta’s ad dominance.
Roundel joins OpenAI’s pilot to capture high-intent AI shopping moments.
Amazon’s Twitch platform is testing pause ads as 51% of viewers act on them, betting on less intrusive formats to drive livestream reach.
Most AI users feel more productive, but faster cycles raise intensity, multitasking, and hidden strain.
Half its founding team is gone, raising doubts about Grok’s pace as rivals lock in enterprise AI deals.