Their broad reach makes authentic partnerships and product-focused content vital for brands.
Foot traffic and dwell time in malls is growing as malls evolve their tenant mix.
Better mobile experiences can curb switching, but rewards, credit limits, and bonuses still matter.
Slower sales and discount pressure could test how long shoppers will pay up.
Brands can test one-on-one engagement, but access to valuable intent data remains unclear.
Brands should pair detailed creator content with customer reviews to improve how AI crafts product recommendations.
Mid-tier creators are turning to podcasts to get on advertisers' radar as more brands test digital audio. They lack the reach of podcasting's biggest stars, like Joe Rogan and Alex Cooper's "Call Her Daddy" show. What they have instead is a passionate audience, and that is what connects them to sponsors. US podcast creator revenue “At the end of the day, advertisers are looking for one thing, it’s engagement numbers,” said Brian Conlon, president of DAX US. “Whether it’s social media, or video views, or downloads for a podcast, they want to know how each [channel performs].”
Agents can connect strategy and execution as marketers target smaller patient and healthcare provider populations.
In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with its social media counterparts, and whether there’s more reason to be optimistic or pessimistic about Reddit’s future ad revenue growth. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Working with Looma, the retailer is using digital screens to support shopping rather than interrupt it.
Blocking risky transfers protects funds, and clear explanations can protect customer loyalty.
Retailers are opening fewer locations and choosing sites that can drive sales, loyalty, or brand awareness.
Community platforms can give brands rich consumer insights while easing reliance on first-party data collection.
Search spend and brand size don’t ensure AI mentions, but relevance to customer needs does.
Macy’s luxury banner posted standout gains, helping the retailer raise outlook and build confidence in its reset.
Marketers should optimize all digital content as Muse accesses social and email accounts.
Messages of personalization alone aren’t enough to give AI access to their financial data.
Helping agents find more granular information could help get more consumers on board.
This voter perception aligns with the sectors’ consistently poor reputational ratings in other surveys, and puts more weight on transparency and accountability.
Working with a partner bank while awaiting its own license gives it time to build brand recognition.