Default scheduling and reminders can take follow-up logistics off new mothers’ plates to close care delivery gaps.
For decades, brand visibility at the US Open tennis championship meant courtside signage, broadcast ads, and athlete endorsement deals. That formula is being rewritten to consider when and how creators enter the pictures, according to John Hu, co-founder of Stan, an agency that works with 90,000 creator entrepreneurs and influencers across verticals. The old model treated creators as an amplification layer: Build the campaign, then hire influencers to post about it. Hu says that sequence is backwards.
Digital’s targeting edge can hurt credibility when tracking feels invasive, adding to physical media’s benefits.
AI automation and consolidation are shrinking advertising roles, while new openings demand broader technical skills and industry ties.
Physical stores still account for the vast majority of retail sales, but their role is evolving beyond the transaction. HUGO BOSS shows how immersive experiences can turn stores into destinations and give consumers new ways to engage with a brand.
On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail formats—while staying grounded in what customers actually want. What does it take to earn permission to enter new categories, stand out in a crowded market, and use customer insight to shape where a business grows next?
Chewy gains recurring sales, while Petco’s perks reset shows why redemption is not the goal.
A clunkier ordering experience shows how quickly poor mobile design can undermine loyalty and sales.
Marketers can focus holiday budgets on consumers most likely to visit stores and buy.
The Stride deal will let Chime control its banking experiences and prompt banks to lean into differentiators.
Rich conversational intent is an asset, but limited placement visibility will curb broader adoption.
The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns creator brands including Donut, Bob Vila, and Futurum.
An Australian proposal could spread globally, raising the value of privacy-friendly contextual ads.
The global toy market hit $123 billion last year, and adults 18 and older drove 35% of toy industry growth through April 2024, according to Circana.
Creative design can decide whether a retail media network (RMN) ad converts a shopper who is already standing at the point of purchase. How an ad looks in those moments shapes how consumers perceive products and whether they consider buying them, according to a recent Ipsos study. Finding the right balance between memorable images and simple purchase-driven messages will help campaigns make the most out of brand investment. US retail media ad spend is expected to maintain double-digit annual growth through 2029, reaching $112.33 billion in that year, per EMARKETER’s forecast. US on-site retail media spend alone is projected to total $56.42 billion this year, according to EMARKETER. “[In retail media campaigns] context does the targeting work for you, the shopper's location in the purchase journey already tells you what's relevant, so the creative can be simpler and more direct than a display ad that has to work for an anonymous audience,” said Ryan Cook, vice president of advertising at Disco.
As margins tighten, brands may cut ad and promo spending to offset higher costs.
LoopMe links sentiment across 35+ markets, helping marketers see global impact when paired with sales data.
Automated promotions surface online discounts in local campaigns, helping retailers turn search into store visits.
Five Below’s social-led flywheel turns trends into sales and keeps value shopping fun.