New no-code rewarded video placements could give marketers more ways to reach players without disrupting gameplay.
Agentic commerce has moved from buzzword to balance sheet, and the numbers prove it. AI-driven commerce is projected to grow from under $50 billion this year to nearly $300 billion by 2030, rising from roughly 3% to 15% of total US e-commerce sales.
On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retailers still have time to make to their digital marketing, promotional, or customer-experience strategy. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Arielle Feger.
Savers value high-yield accounts, giving banks a timely way to attract funds as borrowing gets costlier.
Venmo's interactive storytelling may outlast passive views, but costly production makes conversion critical.
Mondelēz is adding new packs, labels, and marketing to protect the brand from private-label gains.
AI is rewriting the shopping journey, and marketers have to follow it. That means watching how brands show up in large language models (LLMs), and how they engage customers arriving through AI-driven searches. This is the “intelligence revolution.” “The intelligence age is gaining steam,” said Stephanie Paterik, vice president of insights at EMARKETER, in her keynote presentation at this week's Future of Digital Summit. “One billion weekly ChatGPT users worldwide is a number that OpenAI hit just this month. Sixty-nine percent of CEOs around the world tell us that AI is changing their business, not just how they send an email or craft, you know, a report, but how they are fundamentally operating.”
Breeze agents use fresh customer data to spot gaps and act, reducing the distance from insight to execution.
Lower CPCs and solid CVRs make the platform a cost-efficient complement to Google search.
For the modern B2B marketer, the AI revolution can often feel less like a streamlined future and more like a high-stakes construction experiment.
A deal with Wonder gives it campus dining tech and a path to more repeat orders.
Search gives banks an opening after interest emerges but before consumers choose a provider.
This sweepstakes is designed to generate more in-branch traffic unlike most comparable promotions.
Casting AI as a research layer helps advisers serve more clients while keeping humans in charge.
Provocative creative can earn media, but brands should test who may feel demeaned before spots run.
Retailers can gain impressions through the holiday and engage holiday shoppers with a countdown animation.
Its AU guarantee could offer a model for in-app video deals—provided advertisers trust the metric.
Its beta can steer automation toward priority products, but puts advertisers’ AI trust to the test.
David's Bridal faces a unique retail challenge: if everything goes according to plan, the core customer only needs the service once.
Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. Commerce media ad spending will reach $83.71 billion in the US this year, accounting for 20.5% of all digital ad spending, according to EMARKETER's June 2026 forecast. As the channel becomes a core part of marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments deliver measurable business results. In a new EMARKETER guide titled "Commerce media outlook: What industry leaders see ahead," our analysts and industry leaders give their thoughts about the capabilities brands should prioritize today, the consumer behaviors that will shape tomorrow, and what it will take to succeed as commerce media becomes a permanent pillar of the media mix. Sarah Marzano, a vice president and principal analyst at EMARKETER covering retail and commerce media, told us about the biggest misconceptions of the channel and where marketers are most confident in it.