The news: Banking AI provider Glia’s “2026 Banking AI Benchmarks Report” suggests financial institutions (FIs) have found a more sustainable AI playbook: Automate transactions, not relationships. Data from 400 FIs shows that high-performing AI deployments focus on handling routine inquiries at scale while keeping humans at the center of high-value customer moments. This in turn helps banks improve efficiency without undermining a key competitive differentiator.
Zoom in: The banks reporting the most value from AI have used it to help staff focus on complex interactions that need a human touch. That’s because:
Implications for banks: Fintechs and banks have been winning on convenience and digital experiences for years while smaller FIs have struggled to scale digitally. But if AI can successfully handle routine interactions with high accuracy and low escalation rates, banks no longer need human employees to deliver the "everyday" aspects of customer service. Human bankers remain essential, but their time becomes increasingly focused on moments that demand expertise, trust, and nuanced problem-solving. In other words, AI may allow smaller banks to scale personalized service rather than dilute it.
This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.
You've read 0 of 2 free articles this month.
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
1-800-405-0844[email protected]